abhishreshthaa
Abhijeet S
Strengths:
It is a unique anti-smoking product which is completely herbal and has a good taste.
It has no side effects.
The user wouldn’t get addicted to the chewing-gum.
It gives proven results.
It is the natural and safest way to quit smoking.
Government is helping us to promote the product as it is for a social cause.
Our Brand Ambassador, Shah Rukh Khan, a well renowned actor, who is also a chain smoker is supporting us to promote our product
Weakness:
“Quench-It” does not have any weakness.
Opportunities:
The biggest opportunity is that “Quench-It” can capture the entire market since it is a niche market.
After it reaches the maturity level Quintessence can capture the foreign market especially England and Canada.
The one place where we stand different from other chewing-gum manufacturers is that we are also targeting the rural market as much as the urban one.
Another opportunity our product has is that we can also sell our products through rehabilitation centres.
Tie-ups with the NGOs would also help us promote our product more effectively and create a brand image of “Quench-It”.
Threats:
The smokers who are not willing to quit smoking will never choose the product.
The Pan-Bidi shops would be reluctant to sell “Quench-It” as they are selling cigarettes at the same point of time, so they would be in the state of confusion as to promote which product.
As we are also launching our product in the rural market, there is a threat of the rural people not being receptive to our product as it is in the form of a chewing-gum.
It is a unique anti-smoking product which is completely herbal and has a good taste.
It has no side effects.
The user wouldn’t get addicted to the chewing-gum.
It gives proven results.
It is the natural and safest way to quit smoking.
Government is helping us to promote the product as it is for a social cause.
Our Brand Ambassador, Shah Rukh Khan, a well renowned actor, who is also a chain smoker is supporting us to promote our product
Weakness:
“Quench-It” does not have any weakness.
Opportunities:
The biggest opportunity is that “Quench-It” can capture the entire market since it is a niche market.
After it reaches the maturity level Quintessence can capture the foreign market especially England and Canada.
The one place where we stand different from other chewing-gum manufacturers is that we are also targeting the rural market as much as the urban one.
Another opportunity our product has is that we can also sell our products through rehabilitation centres.
Tie-ups with the NGOs would also help us promote our product more effectively and create a brand image of “Quench-It”.
Threats:
The smokers who are not willing to quit smoking will never choose the product.
The Pan-Bidi shops would be reluctant to sell “Quench-It” as they are selling cigarettes at the same point of time, so they would be in the state of confusion as to promote which product.
As we are also launching our product in the rural market, there is a threat of the rural people not being receptive to our product as it is in the form of a chewing-gum.