SWOT ANALYSIS ON World Financial Group

abhishreshthaa

Abhijeet S
World Financial Group (WFG) is a financial services marketing organization based in Duluth, Georgia that markets investment, insurance, and various other financial products through a network of associates in the United States and Canada. WFG is a Network Marketing company that utilizes a system also known as Multi-level Marketing (MLM). It is a wholly owned subsidiary of AEGON


World Marketing Alliance introduced the Business Format System (BFS) in 1992, a blueprint to help its associates build and run their business.[4] MD TV, the company's private satellite television network, was also introduced. During this period, the company expanded its operations to Canada, Taiwan, Mexico, Puerto Rico, Guam and the Philippines.[4] The company held its first convention in Las Vegas in 1992. It was attended by about 2,000 associates.

On March 23, 1998, WMA Executive World Headquarters opened in Duluth, Georgia. The 100,000-square-foot (9,300 m2) building housed 500+ employees


Strengths

* Online growth
* Loyal customers
* Strong management team
* Unique products

Weaknesses
Competitor Entry in work space
Slow economy
Slow international market

Opportunities

* Emerging markets and expansion abroad
* Innovation
* Product and services expansion

Threats

* Competition
* Cheaper technology
* Maturing categories, products, or services
 
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