abhishreshthaa
Abhijeet S
Welch Foods Inc. (Welch's) is an American company, headquartered in Concord, Massachusetts. It is owned by the National Grape Cooperative Association, a co-op of grape growers.
Founded in Vineland, New Jersey, by Thomas Bramwell Welch in 1869, Welch's is the food processing and marketing arm of the National Grape Cooperative Association, which comprises 1,300 grape growers located in Michigan, New York, Ohio, Pennsylvania, Washington and Ontario, Canada. The oldest extant structure associated with the company is Welch Factory Building No. 1, located at Westfield, New York, and listed on the National Register of Historic Places in 1983.
Welch's is particularly known for its grape juices and jellies made from dark Concord grapes[3] and its white Niagara grape juice. The company also manufactures and markets an array of other products, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice and dried fruit. Welch's has also licensed its name for a line of grape-flavored soft drinks since 1974. Welch's grape and strawberry soda flavors are currently licensed to the Dr Pepper Snapple Group.[4] Other popular products that use the Welch's name are the fruit snacks made by Promotion in Motion, Inc.
Strengths
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
Weaknesses
* Bad communication
* Over leveraged fiancial position
* Low R&D
* Poor supply chain
* Weak management team
Opportunities
* Emerging markets and expansion abroad
* Online
* Product and services expansion
Threats
* Competition
* Economic slowdown
* Price wars
Founded in Vineland, New Jersey, by Thomas Bramwell Welch in 1869, Welch's is the food processing and marketing arm of the National Grape Cooperative Association, which comprises 1,300 grape growers located in Michigan, New York, Ohio, Pennsylvania, Washington and Ontario, Canada. The oldest extant structure associated with the company is Welch Factory Building No. 1, located at Westfield, New York, and listed on the National Register of Historic Places in 1983.
Welch's is particularly known for its grape juices and jellies made from dark Concord grapes[3] and its white Niagara grape juice. The company also manufactures and markets an array of other products, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice and dried fruit. Welch's has also licensed its name for a line of grape-flavored soft drinks since 1974. Welch's grape and strawberry soda flavors are currently licensed to the Dr Pepper Snapple Group.[4] Other popular products that use the Welch's name are the fruit snacks made by Promotion in Motion, Inc.
Strengths
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
Weaknesses
* Bad communication
* Over leveraged fiancial position
* Low R&D
* Poor supply chain
* Weak management team
Opportunities
* Emerging markets and expansion abroad
* Online
* Product and services expansion
Threats
* Competition
* Economic slowdown
* Price wars