abhishreshthaa
Abhijeet S
<h2>SWOT ANALYSIS ON Viz Media</h2>
Viz Media, LLC, headquartered in San Francisco, is an anime, manga, and Japanese entertainment company. It was founded in 1986 as Viz LLC. In 2005, Viz LLC and ShoPro Entertainment merged to form the current Viz Media LLC, which is jointly owned by Japanese publishers Shogakukan and Shueisha, and Shogakukan's licensing division Shogakukan Productions (ShoPro Japan)
Seiji Horibuchi, originally from Tokushima Prefecture in Shikoku, moved to California in 1975. After living in the mountains for almost two years, he moved to San Francisco, where he started a business exporting American cultural items to Japan, and became a writer of cultural information. He also became interested in publishing Japanese manga in the United States, though he himself was not a fan of the Japanese comics until a visit to Japan in 1985 exposed him to Katsuhiro Otomo's single-volume title Domu: A Child's Dream. His idea came to fruition after he met Masahiro Ohga, then managing director of Shogakukan, in 1985 and shared his vision. Shogakukan provided Horibuichi with $200,000 in startup capital, which Horibuichi used in 1986 to found Viz Communications
Strengths
* Loyal customers
* Strong management team
* Strong brand equity
Weaknesses
* Not diversified
Opportunities
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
Threats
* Competition
* Economic slowdown
* External changes (government, politics, taxes, etc)
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