abhishreshthaa

Abhijeet S
SWOT ANALYSIS ON Verizon Communications


Verizon Communications Inc. is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average. It was formed in 1983 as Bell Atlantic as part of the 1984 AT&T breakup into seven Baby Bells. Prior to its transformation into Verizon, Bell Atlantic had merged with another Regional Bell Operating Company, NYNEX, in 1997. The name is a portmanteau of veritas and horizon, and its pronunciation rhymes with horizon. The company's headquarters are located in the Verizon Building in Lower Manhattan, New York City
Verizon was founded as Bell Atlantic Corporation by AT&T Corporation as one of seven Baby Bells that were formed due to an anti-trust judgement against them. It then inherited seven of the Bell Operating Companies from American Telephone & Telegraph Company (later known as AT&T Corp.) following its breakup.
SWOT ANALYSIS ON Verizon Communications
Strengths
• Brand equity - Can you hear me now?
• Strong network
• Strong financial performance
• Growth in its Verizon Business unit
• Good reputation for Customer Service
• 3G Coverage
• Android lineup of VZW's is 50%of google sales

Weaknesses
• Geographic concentration - only in the US
• Declining access lines

Opportunities
• Further consolidation in the industry
• Acquisition of smaller, regional operators
• Expansion of audio-conferencing access
• Expansion into markets outside of the US
• New phone - the Droid


Threats
• Intense competition in the wireless space
• FCC regulations
• VoIP directly competes with wireless business
• Relationship between union and management (ie contract negotiation)
 
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