abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Union Pacific Railroad : The Union Pacific Railroad (reporting mark UP) (NYSE: UNP), headquartered in Omaha, Nebraska, is the largest railroad network in the United States. James R. Young is president, CEO and Chairman.[3][4]
UP's route map covers most of the central and western United States west of Chicago and New Orleans. As of December 31, 2008 UP operates on 32,012 miles (51,518 km) of track, of which it owns outright 26,171 miles (42,118 km).[5] Both numbers represent the highest amount of any railroad currently operating in the United States.[6][7] It has achieved this size as a result of purchasing a large number of other railroads, notably the Missouri Pacific, Chicago and North Western, Western Pacific, Missouri-Kansas-Texas, and the Southern Pacific (including the Rio Grande). Currently, Union Pacific owns 26% of Ferromex while Grupo Mexico owns the remaining 74%.
UP's chief railroad competitor is the BNSF Railway, which covers much of the same territory.
Strengths
* Effective communication
* High R&D
* Innovation
* Market share leadership
* Supply chain
Weaknesses
* Weak, damaged brand
* Too diversified
Opportunities
* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
* Low Cost Automobiles
Threats
* Competition
* Economic slowdown
* Exchange rate fluctuations
UP's route map covers most of the central and western United States west of Chicago and New Orleans. As of December 31, 2008 UP operates on 32,012 miles (51,518 km) of track, of which it owns outright 26,171 miles (42,118 km).[5] Both numbers represent the highest amount of any railroad currently operating in the United States.[6][7] It has achieved this size as a result of purchasing a large number of other railroads, notably the Missouri Pacific, Chicago and North Western, Western Pacific, Missouri-Kansas-Texas, and the Southern Pacific (including the Rio Grande). Currently, Union Pacific owns 26% of Ferromex while Grupo Mexico owns the remaining 74%.
UP's chief railroad competitor is the BNSF Railway, which covers much of the same territory.
Strengths
* Effective communication
* High R&D
* Innovation
* Market share leadership
* Supply chain
Weaknesses
* Weak, damaged brand
* Too diversified
Opportunities
* Acquisitions
* Emerging markets and expansion abroad
* Innovation
* Product and services expansion
* Low Cost Automobiles
Threats
* Competition
* Economic slowdown
* Exchange rate fluctuations
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