SWOT ANALYSIS ON Union Oil Company of California

abhishreshthaa

Abhijeet S
Union Oil Company of California, dba Unocal (pronounced /ˈjuːnɵkæl/) is a defunct company that was a major petroleum explorer and marketer in the late 19th century, through the 20th century, and into the early 21st century. It was headquartered in El Segundo, California, United States.

On August 10, 2005, Unocal merged with Chevron Corporation and became a wholly owned subsidiary. Unocal has now ceased operations as an independent company, but continues to conduct many operations as Union Oil Company of California, a Chevron company.


Strengths

* Effective communication
* Innovation
* Loyal customers
* Strong management team
* Supply chain
* Pricing
* Reputation management
* Unique products

Weaknesses

* Numberof staff needed
* Start up cost i hgh

Opportunities

* Acquisitions
* Emerging markets and expansion abroad
* Product and services expansion

Threats

* Competition
 
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