SWOT ANALYSIS ON Ubu Productions, Inc

abhishreshthaa

Abhijeet S
Ubu Productions, Inc., is an independent production company founded in 1981 by television producer Gary David Goldberg. Ubu's notable productions include Family Ties (1982–1989), Brooklyn Bridge (1991–1993) , and Spin City (1996–2002).

Ubu co-produced many of its shows with Paramount Television and in later years, DreamWorks Television.


Ubu's mascot is Goldberg's dog Ubu Roi, a black labrador retriever which he had in college and subsequently traveled the world with.[1][2] The closing tag for Ubu's productions is a photograph of Ubu Roi with a flying disc in his mouth.[3] Along with the picture is Goldberg's voice saying "Sit, Ubu, sit! ...Good dog!", followed by the sound of a bark. The dog was named after Ubu Roi, an 1896 play by Alfred Jarry that is considered a precursor to the Theatre of the Absurd. Ubu the dog died in 1984.


Strengths

* Cost advantage
* Asset leverage
* Innovation
* Strong brand equity
* Pricing

Weaknesses

* Low R&D
* Not innovative
* Poor supply chain
* Weak, damaged brand

Opportunities

* Acquisitions
* Financial markets (raise money through debt, etc)
* Innovation
* Takeovers

Threats

* Competition
* Exchange rate fluctuations
* Price wars
 
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