abhishreshthaa
Abhijeet S
SunTrust Banks, Inc. is an American bank holding company. The largest subsidiary is SunTrust Bank. It had $172.7 billion in assets as of September 30, 2009 SunTrust Bank's most direct corporate parent was established in 1891 in Atlanta, Georgia, where its headquarters remain.
SunTrust operates approximately 1,700 bank branches across Southern states, including Alabama, Arkansas, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and Washington, DC.
Strengths
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
Weaknesses
* Low market share
* No online presence
* Weak management team
* Weak real estate
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Innovation
* Online
* Product and services expansion
Threats
* Competition
* Economic slowdown
* Lower cost competitors or imports
SunTrust operates approximately 1,700 bank branches across Southern states, including Alabama, Arkansas, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and Washington, DC.
Strengths
* Innovation
* Online growth
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Strong financial position
Weaknesses
* Low market share
* No online presence
* Weak management team
* Weak real estate
Opportunities
* Acquisitions
* Financial markets (raise money through debt, etc)
* Innovation
* Online
* Product and services expansion
Threats
* Competition
* Economic slowdown
* Lower cost competitors or imports