SWOT ANALYSIS ON Schoep's Ice Cream

abhishreshthaa

Abhijeet S
Schoep's Ice Cream is an ice cream manufacturing company based in Madison, Wisconsin.

Schoep's Ice Cream was founded by E.J. Schoephoester in 1928. Schoephoester made and sold the ice cream in his grocery store. By 1937 Schoep's Ice Cream had grown in local popularity and E. B. Schoephoester sold his company to Peter B. Thomsen, a butter maker. [1] The company has been kept in the Thomsen family, and as of 2008 it was owned in part by nineteen members of the Thomsen family


Strengths

* Loyal customers
* Strong financial position
* Supply chain

Weaknesses

* Over leveraged fiancial position
* No online presence

Opportunities

* Acquisitions
* Online

Threats

* Competition
* Economic slowdown
* Lower cost competitors or imports
 
Back
Top