abhishreshthaa
Abhijeet S
H. J. Heinz Company (NYSE: HNZ), commonly known as Heinz and famous for its "57 Varieties" slogan and its ketchup, is an American food company with world headquarters in Pittsburgh, Pennsylvania.
Perhaps best known for its ketchup, the H.J. Heinz Company manufactures thousands of food products in plants on six continents and markets these products in more than 200 countries and territories. Heinz ranked first in ketchup in the United States with a market share in excess of 50 percent. Moreover, its Ore-Ida label held more than 50 percent of the frozen-potato sector. Overall, the company claims to have 150 number one or number two brands worldwide. Breaking the company's sales down by sector: ketchup, condiments, and sauces account for about 24 percent of overall sales; frozen foods (including Ore-Ida, Budget Gourmet, and Weight Watchers), 15 percent; pet products (9-Lives, Gravy Train, and Ken-L-Ration), 14 percent; soups, beans, and pasta meals, 12 percent; tuna, 12 percent; infant foods, 11 percent; and other, 12 percent. Geographically, about 55 percent of revenues are generated in North America, 26 percent in Europe, 11 percent in the Asia-Pacific region, and eight percent elsewhere.
Strengths
* Strong brand portfolio
* Strong financial performance of business segments
* Diversified operations
* Research and Development
Weaknesses
* Low inventory turnover
* Ratings downgraded
* Manufacturing plants in the US dependent on economic environment
Opportunities
* Growing baby food market
* New product launches
* Changing consumer habits
* Further international expansion
* Growth of Emerging Markets
Threats
* Private label growth
* Increasing competition and industry
consolidation
* FDA regulations
* Losing business to other suppliers
Perhaps best known for its ketchup, the H.J. Heinz Company manufactures thousands of food products in plants on six continents and markets these products in more than 200 countries and territories. Heinz ranked first in ketchup in the United States with a market share in excess of 50 percent. Moreover, its Ore-Ida label held more than 50 percent of the frozen-potato sector. Overall, the company claims to have 150 number one or number two brands worldwide. Breaking the company's sales down by sector: ketchup, condiments, and sauces account for about 24 percent of overall sales; frozen foods (including Ore-Ida, Budget Gourmet, and Weight Watchers), 15 percent; pet products (9-Lives, Gravy Train, and Ken-L-Ration), 14 percent; soups, beans, and pasta meals, 12 percent; tuna, 12 percent; infant foods, 11 percent; and other, 12 percent. Geographically, about 55 percent of revenues are generated in North America, 26 percent in Europe, 11 percent in the Asia-Pacific region, and eight percent elsewhere.
Strengths
* Strong brand portfolio
* Strong financial performance of business segments
* Diversified operations
* Research and Development
Weaknesses
* Low inventory turnover
* Ratings downgraded
* Manufacturing plants in the US dependent on economic environment
Opportunities
* Growing baby food market
* New product launches
* Changing consumer habits
* Further international expansion
* Growth of Emerging Markets
Threats
* Private label growth
* Increasing competition and industry
consolidation
* FDA regulations
* Losing business to other suppliers