abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Ford Motor : The Ford Motor Company (NYSE: F) is an American multinational corporation based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford, Lincoln, and Mercury brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK. Ford's former UK subsidiaries Jaguar and Land Rover were sold to Tata Motors of India in March 2008. In 2010 Ford sold Volvo to Geely Automobile.[5] Ford will discontinue the Mercury brand at the end of 2010.
Strengths
• Ford Motors recorded the strongest as well as effective operation performance in 2005
• Ford motors is the second largest automobile manufacturer
• Ford Motors is termed as one of the supportive tool after various attacks
• Ford Motors is one of the best auto manufacturer which are offering credit services
• Ford Europe along with PAG also known as premier automotive group also recorded the strongest revenue in year 2005
• Extensive supply chain is the leading and the best contributor towards the betterment of the company
• Ford motor is termed as the best manufacturer in terms of diversity
Weaknesses
• Due to the competition with the Japanese company, Ford Motors suffered a lot and thus went far away from fuel based light trucks
• Due to the product recalls, Ford’s brand image was also harmed and thus the company suffered a lot
• Cash reserves was ruined to around $4.1 Billion
• Ford Motors stock prices suffered greatly to $14.70
• Ford motors suffered lack of diversification
• Ford Motors have a very small share of market which results in a great loss to the company
• Various obligations are termed as the weakness of Ford motors
Opportunities
• Restructuring plan was launched in order to improve the performance of the Ford Motors
• Various products were predicted to switch towards the hybrid electric engines
• Ford tried to diversify their market towards India and china in order to diversify their revenues
• Ford motor is termed as environment friendly
• Generosities is one of the best opportunity which results in betterment for the company
• Well researched programs are under consideration in order to gain more popularity
• Other companies doing well oriented task is also the greatest opportunity for Ford Motors
Threats
• Rising oil prices are one of the major contributor towards the loss of the company
• Rising raw material prices
• Rise in competition is one of the major threat towards the productivity of the company
• Another important threat for Ford Motor is the low capital spending
• Other automobile manufacturer’s ideas and programs are the biggest threat for Ford Company
• Competition is one of the major threat. Ford Motor is thus trying to generate automobiles with best technology in order to minimize this
• Working with different techniques is one of the major threat
Strengths
• Ford Motors recorded the strongest as well as effective operation performance in 2005
• Ford motors is the second largest automobile manufacturer
• Ford Motors is termed as one of the supportive tool after various attacks
• Ford Motors is one of the best auto manufacturer which are offering credit services
• Ford Europe along with PAG also known as premier automotive group also recorded the strongest revenue in year 2005
• Extensive supply chain is the leading and the best contributor towards the betterment of the company
• Ford motor is termed as the best manufacturer in terms of diversity
Weaknesses
• Due to the competition with the Japanese company, Ford Motors suffered a lot and thus went far away from fuel based light trucks
• Due to the product recalls, Ford’s brand image was also harmed and thus the company suffered a lot
• Cash reserves was ruined to around $4.1 Billion
• Ford Motors stock prices suffered greatly to $14.70
• Ford motors suffered lack of diversification
• Ford Motors have a very small share of market which results in a great loss to the company
• Various obligations are termed as the weakness of Ford motors
Opportunities
• Restructuring plan was launched in order to improve the performance of the Ford Motors
• Various products were predicted to switch towards the hybrid electric engines
• Ford tried to diversify their market towards India and china in order to diversify their revenues
• Ford motor is termed as environment friendly
• Generosities is one of the best opportunity which results in betterment for the company
• Well researched programs are under consideration in order to gain more popularity
• Other companies doing well oriented task is also the greatest opportunity for Ford Motors
Threats
• Rising oil prices are one of the major contributor towards the loss of the company
• Rising raw material prices
• Rise in competition is one of the major threat towards the productivity of the company
• Another important threat for Ford Motor is the low capital spending
• Other automobile manufacturer’s ideas and programs are the biggest threat for Ford Company
• Competition is one of the major threat. Ford Motor is thus trying to generate automobiles with best technology in order to minimize this
• Working with different techniques is one of the major threat
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