SWOT ANALYSIS ON CITI GROUP[/b]
Citigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7, 1998.
Citigroup Inc. has the world's largest financial services network, spanning 140 countries with approximately 16,000 offices worldwide. The company employs approximately 260,000 staff around the world, and holds over 200 million customer accounts in more than 140 countries. It is a primary dealer in US Treasury securities.
Citigroup suffered huge losses during the global financial crisis of 2008 and was rescued in November 2008 in a massive bailout by the U.S. government. Its largest shareholders include funds from the Middle East and Singapore. On February 27, 2009, Citigroup announced that the United States government would take a 36% equity stake in the company by converting $25 billion in emergency aid into common shares; the stake was reduced to 27% after Citigroup sold $21 billion of common shares and equity in the largest single share sale in US history, surpassing Bank of America's $19 billion share sale one month prior.
Citigroup is one of the Big Four banks in the United States, along with Bank of America, JP Morgan Chase and Wells Fargo.
SWOT ANALYSIS ON CITI GROUP[/b]
Strengths [/b]
- The world's largest credit card issuer
- Diversified financial products (consumer finance, retail banking products and services,
- investment banking, commercial banking, asset management, trade finance, e-commerce products and services, private banking)
- Global infrastructure
Weaknesses [/b]
- Exposure to subprime mortgage market
- Debt obligations related to asset backed securities and subprime market
- Complicated Financial Products.
Opportunities [/b]
- Extensive range of services enhances the group's cross-selling opportunities to weather financial market turmoil
- Online, mobile banking
- Emerging markets
- Acquisition/integration of Automated Trading Desk
Threats [/b]
- World's largest credit card issuer - huge liability
- Weakening financial markets
- Consolidation in the banking industry - bigger, larger competitors
- Weak mortgage market in the US
- Competition from Moosaco Tiles and Ceramics