abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Avery Dennison Corporation : Avery Dennison Corporation (NYSE: AVY) is a major[weasel words] global manufacturer and distributor of pressure sensitive adhesive materials (such as self-adhesive labels), office products, and various paper products.
The company was originally founded in Los Angeles in 1935 as Kum Kleen Products, a partnership of Mr. and Mrs. R.S. Avery. The name was changed to Avery Adhesives in 1937. In 1946 the company was incorporated as Avery Adhesive Label Corp., and the name was subsequently changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964.[1] The name was changed again to Avery International Corporation in 1976, and it became Avery Dennison after the company merged with Dennison Manufacturing in 1990.[2]
The company is currently headquartered in Pasadena, California. As of 2008, Avery ranked 376 in the Fortune 500 list with total sales of $6.7 billion. Avery Dennison's pivotal line of products are found in their Pressure-Sensitive Materials segment, responsible for 54% of sales. Avery currently employs 36,000 men and women all over the world, with manufacturing and distribution facilities in over 60 countries. Avery Dennison's first overseas subsidiary was established in Holland in 1955.
The Company operates through four segments:
* The Pressure-sensitive Materials segment manufactures and sells pressure-sensitive roll label materials, films for graphic applications, reflective highway safety products, performance polymers, and extruded films.
* The Office and Consumer Products segment manufactures and sells various office and consumer products, including labels, binders, dividers, sheet protectors, and writing instruments.
* The Retail Information Services segment designs, manufactures, and sells various price marking and brand identification products, including tickets, graphic and barcode tags and labels, woven and printed labels, and related supplies and equipment.
* Other Specialty Products segment provides automotive and industrial products, RFID tags and inserts, specialty tape, security printing and performance films
trengths
* Solid financial position
* Good quality clothing
* Good looking employers
* Loyalty to customers and clothing
* Effective marketing strategy
* Strong market position
* Good reputation - brand recognised
* Committed stockholders
Weaknesses
The company was originally founded in Los Angeles in 1935 as Kum Kleen Products, a partnership of Mr. and Mrs. R.S. Avery. The name was changed to Avery Adhesives in 1937. In 1946 the company was incorporated as Avery Adhesive Label Corp., and the name was subsequently changed to Avery Adhesive Products, Inc. in 1958, and to Avery Products Corporation in 1964.[1] The name was changed again to Avery International Corporation in 1976, and it became Avery Dennison after the company merged with Dennison Manufacturing in 1990.[2]
The company is currently headquartered in Pasadena, California. As of 2008, Avery ranked 376 in the Fortune 500 list with total sales of $6.7 billion. Avery Dennison's pivotal line of products are found in their Pressure-Sensitive Materials segment, responsible for 54% of sales. Avery currently employs 36,000 men and women all over the world, with manufacturing and distribution facilities in over 60 countries. Avery Dennison's first overseas subsidiary was established in Holland in 1955.
The Company operates through four segments:
* The Pressure-sensitive Materials segment manufactures and sells pressure-sensitive roll label materials, films for graphic applications, reflective highway safety products, performance polymers, and extruded films.
* The Office and Consumer Products segment manufactures and sells various office and consumer products, including labels, binders, dividers, sheet protectors, and writing instruments.
* The Retail Information Services segment designs, manufactures, and sells various price marking and brand identification products, including tickets, graphic and barcode tags and labels, woven and printed labels, and related supplies and equipment.
* Other Specialty Products segment provides automotive and industrial products, RFID tags and inserts, specialty tape, security printing and performance films
trengths
* Solid financial position
* Good quality clothing
* Good looking employers
* Loyalty to customers and clothing
* Effective marketing strategy
* Strong market position
* Good reputation - brand recognised
* Committed stockholders
Weaknesses
- Controversial marketing strategy--pictures are too provocative
- Non-committed employees
- High cost structure
- Over priced
- Limited customer base (ie too narrowly focused)
- Stores are over crowded
- Poor lighting in stores
- Loud music in stores
- Anti-American culture
Opportunities
* Online-commerce business
* Create discount stores
* Emerging markets growth for new customer types
* Expand product/service lines
* Expand internationally outside US/Europe core
* Expand limited store outlets
Jobs
Threats
* Competition from other apparel players at the low & high end of the spectrum (i.e., GAP, J.Crew)
* Cyclical economic changes
* Economic slowdown
* Rising costs of raw materials, commodity prices
* Change in consumer preferences
* More competitors arrive in the retail industry
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