abhishreshthaa
Abhijeet S
SWOT analysis for Autonation - an American auto retailer in USA. SWOT analysis for management studies. Management projects and report analysis. Download SWOT Analysis for Autonation.
AutoNation, the largest Auto Retailer in the USA[2], was founded by entrepreneur H. Wayne Huizenga,[3] also founder of Blockbuster and Waste Management.[4] The company, founded in 1996, is headquartered in Fort Lauderdale, Florida. The current Chairman and CEO is Mike Jackson, former CEO of Mercedes Benz North America. The current President and Chief Operation Officer is Mike Maroone; previously of Maroone Automotive Group of South Florida.
Strengths
* Brand Recognition
* Understanding Customer Needs
* New Product Lines
* Advertising Scheme
* Product Diversification Strategy
* Tailor to Changing Needs Preferences and Lifestyles
Weaknesses
* Changing Consumer Needs
* Highly Competitive Market
* Long Lead Time Bringing New Styles to Market
* Clothing Line is Complete Success or Costly Mistake
Opportunities
* Overseas Markets
* Worldwide Advertising
* Entering the Large Size Consumer Market
* Designing Mix- and- Match Outfits
* Men's sportswear
Threats
* Key Competitors
* Strict Government Regulations
* Changing Shopping Patterns
* Quota Restrictions
AutoNation, the largest Auto Retailer in the USA[2], was founded by entrepreneur H. Wayne Huizenga,[3] also founder of Blockbuster and Waste Management.[4] The company, founded in 1996, is headquartered in Fort Lauderdale, Florida. The current Chairman and CEO is Mike Jackson, former CEO of Mercedes Benz North America. The current President and Chief Operation Officer is Mike Maroone; previously of Maroone Automotive Group of South Florida.
Strengths
* Brand Recognition
* Understanding Customer Needs
* New Product Lines
* Advertising Scheme
* Product Diversification Strategy
* Tailor to Changing Needs Preferences and Lifestyles
Weaknesses
* Changing Consumer Needs
* Highly Competitive Market
* Long Lead Time Bringing New Styles to Market
* Clothing Line is Complete Success or Costly Mistake
Opportunities
* Overseas Markets
* Worldwide Advertising
* Entering the Large Size Consumer Market
* Designing Mix- and- Match Outfits
* Men's sportswear
Threats
* Key Competitors
* Strict Government Regulations
* Changing Shopping Patterns
* Quota Restrictions
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