SWOT ANALYSIS ON AskMeNow Inc

abhishreshthaa

Abhijeet S
AskMeNow Inc. was an American public corporation, specializing in mobile search and mobile advertising. The Irvine, California based company officially launched in November 2005 and ceased operations in late 2008. AskMeNow's primary offering was a consumer mobile search product which utilized proprietary technology to offer a natural language based interaction and dynamic content provision platform


Strengths

* Almost $250 billion in assets - the 6th largest commercial bank in the United States.
* Geographical reach - operates 2,500 banking offices and almost 5,000 ATMs
* Strong product portfolio - banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions.
* Strong credit ratings
* Diversified revenue streams

Weaknesses

* Underdeveloped in the debit card services business
* No geographical diversification
* Low productivity: Revenue per employee significantly lower than industry average

Opportunities

* Acquisitions & further industry consolidation
* Global expansion
* US commercial banking growth - US Bankcorp well positioned to keep growing

Threats

* Stricter banking regulations after 2008's financial crisis in the US
* Looming interest rate increases which slow credit withdrawals
* Further industry consolidation also a threat - can potentially create larger opponents
 
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