abhishreshthaa
Abhijeet S
ASARCO LLC is a mining, smelting, and refining company based in Tucson, Arizona that mines and processes primarily copper. The company, a subsidiary of Grupo México, is currently in Chapter 11 bankruptcy. ASARCO planned to emerge from bankruptcy in 2008, and opposes calls for it to totally liquidate its mining and industrial assets.[1]
Its three largest open pit mines are the Mission, Silver Bell and the Ray mines in Arizona. Its mines produce 350 to 400 million pounds of copper a year. ASARCO conducts solvent extraction/electrowinning at the Ray and Silver Bell mines in Pima County, Arizona and Pinal County, Arizona and a smelter in Hayden, Arizona. Before its smelting plant in El Paso, Texas was suspended in 1999 it was producing 1 billion pounds of anodes each year. Refining at the mines as well as at a copper refinery in Amarillo, Texas produce 375 million pounds of refined copper each year.
ASARCO's hourly workers are primarily represented by the United Steelworkers.
ASARCO has 20 superfund sites across the United States, and it is subject to considerable litigation over pollution.
As of September 2009, ASARCO was the focus of a bidding war begun in May 2008 between its own parent company Grupo México and India-based Sterlite Industries. On August 31, 2009, U.S. Bankruptcy Judge Richard Schmidt recommended that U.S. District Judge Andrew Hanen accept Grupo México's $2.5 billion bid for ASARCO as it prepares to come out of bankruptcy. However, on September 11, Sterlite increased its bid from $2.14 billion to $2.57 billion and requested that the court evaluate its new offer before issuing a final decision.
Strengths
* Strong brand equity and recognition in Europe and the US
* Well established 3G network base in Europe; growing in the US
* Steadily growing customer base
* Alliances with industry leading corporations in mobile services & technologies
Weaknesses
* Steady decline in average revenue per user (ARPU)
* No presence in key emerging markets
Opportunities
* Increasing 3G network coverage in the US
* First to introduce Google-based phone in the US (Android)
* Mobile internet expansion
* FreeMove alliance
Threats
* Intensifying competition & consolidation in the US market (AT&T, Sprint)
* Economic slowdown in the European Union, US
* European Union regulation on cross-border cell phone usage by customers
Its three largest open pit mines are the Mission, Silver Bell and the Ray mines in Arizona. Its mines produce 350 to 400 million pounds of copper a year. ASARCO conducts solvent extraction/electrowinning at the Ray and Silver Bell mines in Pima County, Arizona and Pinal County, Arizona and a smelter in Hayden, Arizona. Before its smelting plant in El Paso, Texas was suspended in 1999 it was producing 1 billion pounds of anodes each year. Refining at the mines as well as at a copper refinery in Amarillo, Texas produce 375 million pounds of refined copper each year.
ASARCO's hourly workers are primarily represented by the United Steelworkers.
ASARCO has 20 superfund sites across the United States, and it is subject to considerable litigation over pollution.
As of September 2009, ASARCO was the focus of a bidding war begun in May 2008 between its own parent company Grupo México and India-based Sterlite Industries. On August 31, 2009, U.S. Bankruptcy Judge Richard Schmidt recommended that U.S. District Judge Andrew Hanen accept Grupo México's $2.5 billion bid for ASARCO as it prepares to come out of bankruptcy. However, on September 11, Sterlite increased its bid from $2.14 billion to $2.57 billion and requested that the court evaluate its new offer before issuing a final decision.
Strengths
* Strong brand equity and recognition in Europe and the US
* Well established 3G network base in Europe; growing in the US
* Steadily growing customer base
* Alliances with industry leading corporations in mobile services & technologies
Weaknesses
* Steady decline in average revenue per user (ARPU)
* No presence in key emerging markets
Opportunities
* Increasing 3G network coverage in the US
* First to introduce Google-based phone in the US (Android)
* Mobile internet expansion
* FreeMove alliance
Threats
* Intensifying competition & consolidation in the US market (AT&T, Sprint)
* Economic slowdown in the European Union, US
* European Union regulation on cross-border cell phone usage by customers