SWOT ANALYSIS ON Arrow Electronics

abhishreshthaa

Abhijeet S
Arrow Electronics is a Fortune 500 company headquartered in Melville, New York. The company specializes in distribution and value added services relating to electronic components and computer products.

The company started in 1935 as a retail store for radio parts on New York City's Radio Row in Lower Manhattan, and incorporated in 1946. In 1961, Arrow went public, with two stores and a distribution center. Three friends from Harvard Business School — Duke Glenn, Jr., Roger Green and John Waddell — began in 1968 to transform the stores into a much larger corporate entity, acquiring GCS Electronics Division, and two refiners of lead (necessary for components), Schuylkill Products Company and Schuylkill Lead Corporation. Glenn and Green would die in a tragic accident twelve years later.


Strengths
  • Innovative design
  • Product leadership
  • Highly influential leader SJ
  • Brand recognition

    Weaknesses

    * Products are expensive
    * Reaching saturation (iPOD)
    * Lack of customization
    * Steve Jobs' health
    * Many other companies have copied the design of some products, i.e iPhone and it's touch screen
    * Product recalls (iPhone 4)




    Opportunities

    * International expansion
    * Other consumer electronics
    * Low market share in the personal computer & software space
    * Revolutionizing another industry (TV)
    * Reduce price of products, this makes it easier to buy for people with less money
    * Expand iTunes
    * Expanding Mobile Gaming Market



    Threats

    * Strong competitors: HTC, Nokia, Microsoft, Sony...
    * Changing customer tastes
    * High price
 
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