abhishreshthaa
Abhijeet S
AND1 is an athletic shoe company specializing in basketball shoes and apparel. Founded in 1993, the company's headquarters were located in Paoli, Pennsylvania before being relocated to Aliso Viejo, California.
In 1993, AND1 began as a graduate school project partnership of Seth Berger, Jay Coen Gilbert and Tom Austin while they were graduate students at the University of Pennsylvania's Wharton School of Business. The company name is derived[citation needed] from a phrase used by basketball broadcasters: when a player is fouled while shooting, makes the shot and makes the awarded foul shot as well, they score the points for the made basket "and 1" for the made free throw.[1] Early advertising strategies, used to distinguish their products from others, included other basketball slogans and trash talk, such as "Pass. Save Yourself The Embarrassment".
In mid of 1996, NBA star Stephon Marbury became the first spokesman for AND1.
Strengths
* Lead market share of online rentals
* Low fixed costs
* Worlds largest selection of DVDs
* Fastest delivery time of any online DVD rental company with over 35 DCs
* Service: over 90% of DVD's are received by customers within one day of ordering
* Strong website (shopability, navigation, reviews)
Weaknesses
* Can't control most important expense: shipping expenses
* Older demographic has a hard time understanding their concept
* Watch Instantly feature only allows a small selection of DVD's
* Distribution time
* presence in only DVD segment
Opportunities
* Pricing segmentation (i.e., different plans)
* Online distribution
* Other types of rentals (Video games, educational, institutional, etc)
* Internationalization
* Expanding to Video Game rental
Threats
In 1993, AND1 began as a graduate school project partnership of Seth Berger, Jay Coen Gilbert and Tom Austin while they were graduate students at the University of Pennsylvania's Wharton School of Business. The company name is derived[citation needed] from a phrase used by basketball broadcasters: when a player is fouled while shooting, makes the shot and makes the awarded foul shot as well, they score the points for the made basket "and 1" for the made free throw.[1] Early advertising strategies, used to distinguish their products from others, included other basketball slogans and trash talk, such as "Pass. Save Yourself The Embarrassment".
In mid of 1996, NBA star Stephon Marbury became the first spokesman for AND1.
Strengths
* Lead market share of online rentals
* Low fixed costs
* Worlds largest selection of DVDs
* Fastest delivery time of any online DVD rental company with over 35 DCs
* Service: over 90% of DVD's are received by customers within one day of ordering
* Strong website (shopability, navigation, reviews)
Weaknesses
* Can't control most important expense: shipping expenses
* Older demographic has a hard time understanding their concept
* Watch Instantly feature only allows a small selection of DVD's
* Distribution time
* presence in only DVD segment
Opportunities
* Pricing segmentation (i.e., different plans)
* Online distribution
* Other types of rentals (Video games, educational, institutional, etc)
* Internationalization
* Expanding to Video Game rental
Threats
- Rising stamp costs
- Other larger retailers launching into similar space (i.e., Wal-Mart)
- Online digital distribution (iTunes, Napster)
- Redbox
- Blockbuster allowing the rental of games in addition to movies
- Like most brick-and-mortar rental businesses, Netflix often has
trouble providing enough copies of new, popular movies.