abhishreshthaa
Abhijeet S
SWOT ANALYSIS ON Amy's Kitchen : Amy's Kitchen is a privately held corporation which began operation in 1987, with the purpose of making healthy, organic, and easy-to-prepare frozen food. Owned and run by Andy and Rachel Berliner, Amy's Kitchen took its name from their then-newborn daughter. The company employs over 1,500 people and operates processing plants located in Santa Rosa, California and White City, Oregon. The corporate headquarters is now located in Petaluma, California.
Both proprietors had been long involved in the organic food business; Rachel's family had been growing and advocating organic vegetables and fruits since the 1950s, while Andy was formerly the president and majority shareholder of the Magic Mountain Herb Tea company. Because Amy's Kitchen is a private entity, reports of its annual earnings are not public knowledge.
Strengths
* Diversified media and entertainment business
* Consistent revenue and profit growth
* Strong library content
Weaknesses
* No clear successor for CEO Murdoch
* News Corp leadership maintains a "I know better than you" attitude about everything
Opportunities
* Alternative media outlets (i.e., online)
* Dow Jones acquisition/integration
* Newspaper and broadcasting market growth
* HDTV growth
* Multi-year sports agreements
* Free to air Mobile DTV with 'up sell' opportunities
Threats
* Increasing use of Digital Video Recorders (DVRs)
* Growth of online video, alternative media
* Economic slowdown in the US
* Regulatory risks
* A failure to pursue economic models that stray from 'direct pay'
Both proprietors had been long involved in the organic food business; Rachel's family had been growing and advocating organic vegetables and fruits since the 1950s, while Andy was formerly the president and majority shareholder of the Magic Mountain Herb Tea company. Because Amy's Kitchen is a private entity, reports of its annual earnings are not public knowledge.
Strengths
* Diversified media and entertainment business
* Consistent revenue and profit growth
* Strong library content
Weaknesses
* No clear successor for CEO Murdoch
* News Corp leadership maintains a "I know better than you" attitude about everything
Opportunities
* Alternative media outlets (i.e., online)
* Dow Jones acquisition/integration
* Newspaper and broadcasting market growth
* HDTV growth
* Multi-year sports agreements
* Free to air Mobile DTV with 'up sell' opportunities
Threats
* Increasing use of Digital Video Recorders (DVRs)
* Growth of online video, alternative media
* Economic slowdown in the US
* Regulatory risks
* A failure to pursue economic models that stray from 'direct pay'
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