abhishreshthaa
Abhijeet S
American Express Company, sometimes known as AmEx, is a diversified global financial services company headquartered in New York City. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler's cheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer.
BusinessWeek and Interbrand ranked American Express as the 22nd most valuable brand in the world, estimating the brand to be worth US$14.97 billion.Fortune listed Amex as one of the top 30 Most Admired Companies in the World.
The company's mascot, adopted in 1958, is a Roman gladiator whose image appears on the company's travelers' cheques and credit cards.
Strengths
American Express Company - SWOT Analysis company profile is the essential source for top-level company data and information. American Express Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
American Express (Amex or 'the company') is a leading global provider of travel related services, payment services, financial advisory services and banking services. Amex operates primarily in North America and Europe and in the Asia Pacific region; its products are offered in about 200 countries. It is headquartered in New York City, New York and employs 66,000 people. The company recorded total net revenues of $28,365 million in the financial year ended December 2008, an increase of 2.9% over 2007. The operating profit was $3,581 million in 2008, a decrease of 37.1% over 2007. The net profit was $2,699 million in 2008, a decrease of 32.7% over 2007.
Weaknesses
BusinessWeek and Interbrand ranked American Express as the 22nd most valuable brand in the world, estimating the brand to be worth US$14.97 billion.Fortune listed Amex as one of the top 30 Most Admired Companies in the World.
The company's mascot, adopted in 1958, is a Roman gladiator whose image appears on the company's travelers' cheques and credit cards.
Strengths
American Express Company - SWOT Analysis company profile is the essential source for top-level company data and information. American Express Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
American Express (Amex or 'the company') is a leading global provider of travel related services, payment services, financial advisory services and banking services. Amex operates primarily in North America and Europe and in the Asia Pacific region; its products are offered in about 200 countries. It is headquartered in New York City, New York and employs 66,000 people. The company recorded total net revenues of $28,365 million in the financial year ended December 2008, an increase of 2.9% over 2007. The operating profit was $3,581 million in 2008, a decrease of 37.1% over 2007. The net profit was $2,699 million in 2008, a decrease of 32.7% over 2007.
Weaknesses
- Lack of point-of-sale debit card services
- Declining Traveler's check business
- High interest coverage ratio increasing the company's risk profile
- Lack of merchant acceptance
- Higher merchant fees passed on to consumer
Opportunities
* Expand into point-of-sale debit card services Global expansion, particularly in China
* Financial services product expansion
* Divestment of AEB and AEIDC
Threats
* Interchange fees associated with legislative rulings in Europe
* Heavy competition from other financial institutions
* Financial turmoil in capital markets