SWOT ANALYSIS ON Advanced Micro Devices(AMD)

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SWOT ANALYSIS ON Advanced Micro Devices(AMD) : Advanced Micro Devices, Inc. (AMD) (NYSE: AMD) is an American multinational semiconductor company based in Sunnyvale, California, that develops computer processors and related technologies for commercial and consumer markets. Its main products include microprocessors, motherboard chipsets, embedded processors and graphics processors for servers, workstations and personal computers, and processor technologies for handheld devices, digital television, automobiles, game consoles, and other embedded systems applications.

AMD is the second-largest global supplier of microprocessors based on the x86 architecture and also one of the largest supplier of graphics processing units. It also owns 8.6% of Spansion, a supplier of non-volatile flash memory.[2] In 2009, AMD ranked eighth among semiconductor manufacturers in terms of revenue.
Strengths

* Asset leverage
* High R&D
* Innovation
* Loyal customers
* Market share leadership
* Strong management team
* Strong brand equity
* Freedom



Weaknesses

* Diseconomies to scale
* Expensive Retail Pricing
* Lack of penetration in the mobile market

Opportunities

* Innovation
* Product and services expansion
* Dancing with the stars

Threats

* Economic slowdown
* Exchange rate fluctuations
* Price wars
* Efficient PC using lower performance IC's
* Customers