Description
SWOT ANALYSIS OF ZIMMER HOLDINGS

Zimmer Holdings

Parent Company

Zimmer Holdings

Category

Healthcare

Sector

Medical equipment

Tagline/ Slogan

Personal fit. Renewed life

Personalized approach to joint replacement, and our dedication to the USP advancement of orthopaedic surgery

STP

Orthopaedic reconstructive, spinal and trauma devices, dental implants, Segment and related orthopaedic surgical products

Target Group

Medical professionals ,patients and caregivers

We design and create innovative, personalized joint replacement Positioning technologies

SWOT Analysis

1. Strong product portfolio across surgical, dental , spine orthopedics 2. In British English, a "Zimmer frame" has become a genericized trademark term for a walking frame. 3. Operations in more than 25 countries around the world and sells products in more than 100 countries 4. Spinoff from parent company Zimmer which originally manufactured aluminum splints Strength 5. High quality products and services enhance brand image

1.Sub par growth in net income 2.Cost cutting efforts included layoffs 3.Need for strategic investments to strengthen foothold in emerging Weakness markets

1.Greater co operation through subsidiaries and assocites 2.Opportunities for market diversification Opportunity 3.Opportunities for acquisitions and mergers

Threats

1. Need to persistent with efforts in research and development 2.Saturating markets

3.Medical devices tax – government intervnetions

Competition

1.Biomet Inc 2.Stryker Corporation Competitors 3.DePuy Inc



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