Description
SWOT ANALYSIS OF ZATAK
Zatak
Parent Company
Marico
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Just Zatak her
USP
Instant charm and effect on women STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
A one-of-its-kind deo in the days of instant karma where no one can Positioning wait for the pleasures of passion SWOT Analysis
1. Has a strong brand name & presence in India 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Also provides a grooming range like hair gel with which it is pushed to increase sales Strength 5. TVCs are very catchy and popular among the youth
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Set Wet 3. Fuel 4. Manhunt 5. Fogg Competitors 6. 18+
doc_114291314.docx
SWOT ANALYSIS OF ZATAK
Zatak
Parent Company
Marico
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Just Zatak her
USP
Instant charm and effect on women STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
A one-of-its-kind deo in the days of instant karma where no one can Positioning wait for the pleasures of passion SWOT Analysis
1. Has a strong brand name & presence in India 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Also provides a grooming range like hair gel with which it is pushed to increase sales Strength 5. TVCs are very catchy and popular among the youth
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Set Wet 3. Fuel 4. Manhunt 5. Fogg Competitors 6. 18+
doc_114291314.docx