Description
SWOT ANALYSIS OF YUSEN LOGISTICS
Yusen Logistics
Parent Company
Yusen Logistics
Category
Air/Ocean freight forwarding, Contract Logistics
Sector
Transportation & Logistics
Tagline/ Slogan
Go Forward
USP
NVOCC and contract logistics business
STP
Segment
Businesses with transportation requirement
Target Group
Automobile, Chemical, Electrical goods
A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class Positioning scale and quality of service
SWOT Analysis
1. It has a global reach over 37 countries 2. The company has high operations in Japan, America & Europe 3. It has an employee strength of around 16000 4. Establishment in 1955 gives a vast experience in industry Strength 5. Strong global reputation and financial stability
1.Limited brand awareness as Less work on marketing activities 2.Despite excellent market value, has a limited market share owning to Weakness intense competition
1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients 2. Continuous support and patronage of the company's clients can help business to grow fruitfully Opportunity 3. Rapid growth in Thailand economy
1.Fierce competition Threats 2.Slow entrance of big players in Thai market
Competition
Competitors
1.CEVA Logistics
doc_593728955.docx
SWOT ANALYSIS OF YUSEN LOGISTICS
Yusen Logistics
Parent Company
Yusen Logistics
Category
Air/Ocean freight forwarding, Contract Logistics
Sector
Transportation & Logistics
Tagline/ Slogan
Go Forward
USP
NVOCC and contract logistics business
STP
Segment
Businesses with transportation requirement
Target Group
Automobile, Chemical, Electrical goods
A truly global logistics provider that responds to its customers' increasingly sophisticated logistical needs, and maintains a world-class Positioning scale and quality of service
SWOT Analysis
1. It has a global reach over 37 countries 2. The company has high operations in Japan, America & Europe 3. It has an employee strength of around 16000 4. Establishment in 1955 gives a vast experience in industry Strength 5. Strong global reputation and financial stability
1.Limited brand awareness as Less work on marketing activities 2.Despite excellent market value, has a limited market share owning to Weakness intense competition
1. Integration of NYK Logistics & Yusen Air & Sea Service Pvt. Ltd. will create more dynamic business networks that will enhance improved connection and communication with customers and clients 2. Continuous support and patronage of the company's clients can help business to grow fruitfully Opportunity 3. Rapid growth in Thailand economy
1.Fierce competition Threats 2.Slow entrance of big players in Thai market
Competition
Competitors
1.CEVA Logistics
doc_593728955.docx