Description
SWOT ANALYSIS OF YOMIURI SHIMBUN
Yomiuri Shimbun
Parent Company
Yomiuri Group
Category
Japanese Daily newspaper
Sector
Newspapers
Tagline/ Slogan
The giant of the Japanese press
USP
Largest newspaper circulation in the world
STP
Segment
Japanese reading population
Target Group
Professionals, students and politicians
Positioning
Broad news coverage, conservative, centre-right newspaper
SWOT Analysis
1. Combined morning-evening circulation of almost 14+ million from its national edition 2. Paper is printed twice a day and in several different locations 3. Considered as conservative and centre-right newspaper Strength 4. Publishes English daily, sports daily and weekly magazines
1.News coverage mainly from Tokyo which is not contributing to regional flavour Weakness 2.The English newspaper is not gaining popularity
1.Can strengthen the distribution system further to expand the number of editions 2.Can look forward to business daily 3.It is necessary to retain this position by including some innovative Opportunity features
1.Increasing competition from other players in the industry 2.Getting into complacency Threats 3.regional players can grab significant market share
Competition
1.Ashami Shibun 2.Mainchi Shibun Competitors 3.Sankei Shibun
doc_172304766.docx
SWOT ANALYSIS OF YOMIURI SHIMBUN
Yomiuri Shimbun
Parent Company
Yomiuri Group
Category
Japanese Daily newspaper
Sector
Newspapers
Tagline/ Slogan
The giant of the Japanese press
USP
Largest newspaper circulation in the world
STP
Segment
Japanese reading population
Target Group
Professionals, students and politicians
Positioning
Broad news coverage, conservative, centre-right newspaper
SWOT Analysis
1. Combined morning-evening circulation of almost 14+ million from its national edition 2. Paper is printed twice a day and in several different locations 3. Considered as conservative and centre-right newspaper Strength 4. Publishes English daily, sports daily and weekly magazines
1.News coverage mainly from Tokyo which is not contributing to regional flavour Weakness 2.The English newspaper is not gaining popularity
1.Can strengthen the distribution system further to expand the number of editions 2.Can look forward to business daily 3.It is necessary to retain this position by including some innovative Opportunity features
1.Increasing competition from other players in the industry 2.Getting into complacency Threats 3.regional players can grab significant market share
Competition
1.Ashami Shibun 2.Mainchi Shibun Competitors 3.Sankei Shibun
doc_172304766.docx