Description
SWOT ANALYSIS OF YATRA.COM
Yatra
Parent Company
Yatra Limited
Category
Website-online travel ticket
Sector
IT and Technology
Tagline/ Slogan
Creating Happy travelers
Effective online booking portal due to large contacts with tourism USP entities
STP
Segment
Internet users looking for travel booking
Target Group
Travelers who use internet for online transactions
Positioned as an effective booking portalproviding hassle free traveling Positioning experience
SWOT Analysis
1.Partnerships with reputed and renowned companies 2. Presence in the international business scenario 3. Secure and trusted channel for facilitating payments 4. Provides maximum options in budget hotels, targeting middle class 5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world Strength 6. Salman Khan as Brand Endorser/ Ambassador
1.Unable to attract customers who are not internet savvy Weakness 2.Reluctance in customers to avail bookings through online payments
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation Opportunity 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share Threats 3. Newly emerging online booking portals with better offerings
Competition
1.Makemytrip 2.Cleartrip Competitors 3.Travelguru
doc_192099479.docx
SWOT ANALYSIS OF YATRA.COM
Yatra
Parent Company
Yatra Limited
Category
Website-online travel ticket
Sector
IT and Technology
Tagline/ Slogan
Creating Happy travelers
Effective online booking portal due to large contacts with tourism USP entities
STP
Segment
Internet users looking for travel booking
Target Group
Travelers who use internet for online transactions
Positioned as an effective booking portalproviding hassle free traveling Positioning experience
SWOT Analysis
1.Partnerships with reputed and renowned companies 2. Presence in the international business scenario 3. Secure and trusted channel for facilitating payments 4. Provides maximum options in budget hotels, targeting middle class 5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world Strength 6. Salman Khan as Brand Endorser/ Ambassador
1.Unable to attract customers who are not internet savvy Weakness 2.Reluctance in customers to avail bookings through online payments
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation Opportunity 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share Threats 3. Newly emerging online booking portals with better offerings
Competition
1.Makemytrip 2.Cleartrip Competitors 3.Travelguru
doc_192099479.docx