Description
SWOT ANALYSIS OF YASH RAJ FILMS
Yash Raj Films YRF
Parent Company
Yash Raj Films Ltd
Category
Films and entertainment
Sector
Media and broadcasting
Tagline/ Slogan
Films for ever
YRF Studios is India's leading Entertainment Conglomerate – veritably a USP "Studio" in every sense.
STP
Segment
Segmenting based on different movie tastes
Target Group
Mostly people loving Family,drama,romantic entertainers
Positioning
Love and Family and drama
SWOT Analysis
1. It is India's biggest production company 2. Yash Raj Films has launched its own merchandise label called YRF Merchandise which offers a range of products embellished with pictures and posters from Yash Raj Films helping in branding. 3. Presence of popular movie stars like Amitabh Bachchan, Shahrukh Khan etc makes it a high brand value production house 4. The movie DDLJ which is second most movie played in theatre helps in brand recall. 5. International association recognition being a phenomenal production house Strength 6. Impact movies which score highly at movie award functions also
1. Limited innovation in terms of genre of movies 2. No great presence in regional movies Weakness 3. Limited number of directors associated with production house
1. Changing tastes of movies can be used to tap the regional market. Opportunity 2. Making off beat film for critical and business success.
3. Entry into animated and action movies to generate more customers
1. Inter studio rivalry. 2. The ties between the different aspects of film industries are very futile and delicate. 3. Brand recognition is associated more with directors more than film Threats house.
Competition
1. UTV Spotboy productions 2. Red Chillies entertainment Competitors 3. Dharma Productions
doc_837599051.docx
SWOT ANALYSIS OF YASH RAJ FILMS
Yash Raj Films YRF
Parent Company
Yash Raj Films Ltd
Category
Films and entertainment
Sector
Media and broadcasting
Tagline/ Slogan
Films for ever
YRF Studios is India's leading Entertainment Conglomerate – veritably a USP "Studio" in every sense.
STP
Segment
Segmenting based on different movie tastes
Target Group
Mostly people loving Family,drama,romantic entertainers
Positioning
Love and Family and drama
SWOT Analysis
1. It is India's biggest production company 2. Yash Raj Films has launched its own merchandise label called YRF Merchandise which offers a range of products embellished with pictures and posters from Yash Raj Films helping in branding. 3. Presence of popular movie stars like Amitabh Bachchan, Shahrukh Khan etc makes it a high brand value production house 4. The movie DDLJ which is second most movie played in theatre helps in brand recall. 5. International association recognition being a phenomenal production house Strength 6. Impact movies which score highly at movie award functions also
1. Limited innovation in terms of genre of movies 2. No great presence in regional movies Weakness 3. Limited number of directors associated with production house
1. Changing tastes of movies can be used to tap the regional market. Opportunity 2. Making off beat film for critical and business success.
3. Entry into animated and action movies to generate more customers
1. Inter studio rivalry. 2. The ties between the different aspects of film industries are very futile and delicate. 3. Brand recognition is associated more with directors more than film Threats house.
Competition
1. UTV Spotboy productions 2. Red Chillies entertainment Competitors 3. Dharma Productions
doc_837599051.docx