Description
SWOT ANALYSIS OF YAMADA DENKI
Yamada Denki
Parent Company
Yamada Denki Co., Ltd
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
For Your.. Just
Availability of diverse lineup of various products and their reasonable USP and reliable prices
STP
Segment
Urban and sub-urban people
Target Group
People with medium and high purchasing power
Positioning
Yamada Denki never disappoints Customers
SWOT Analysis
1. High Revenue which is the first record in the electric appliance retail industry in Japan 2. Leaders in electronic retail market; 2700+ stores operating in Japan 3. Recognised for CSR initiatives, wherein operating environment friendly methods 4. It’s excellent brand image as a specialty retailer of the decade 5. Well renown for customer satisfaction and services 6. These have maximum market share in home electronic retail market Strength in Japan
1. It operates at very low profit margins 2. Market share growth is slow due to competition; Fake products/ Weakness imitations affects sales
1. The firm can include selling more upscale and higher margin merchandise 2. More revenue generation from servicing of appliances, by increasing employees in servicing area Opportunity 3. With advent of new products in electronic market, it could increase
its product line 5. Better inventory management, to keep in good relation with suppliers
1. Duplicity of product wherein person attract people with low purchasing power by offering more discounts 2. Threat from suppliers which are within and outside the country Threats 3. Threat from competition due to price war
Competition
1. AEON Co., LTD. 2. Costco Wholesale Corporation Competitors 3. EDION Corporation
doc_138216830.docx
SWOT ANALYSIS OF YAMADA DENKI
Yamada Denki
Parent Company
Yamada Denki Co., Ltd
Category
Computer & Electronics Retail
Sector
IT and Technology
Tagline/ Slogan
For Your.. Just
Availability of diverse lineup of various products and their reasonable USP and reliable prices
STP
Segment
Urban and sub-urban people
Target Group
People with medium and high purchasing power
Positioning
Yamada Denki never disappoints Customers
SWOT Analysis
1. High Revenue which is the first record in the electric appliance retail industry in Japan 2. Leaders in electronic retail market; 2700+ stores operating in Japan 3. Recognised for CSR initiatives, wherein operating environment friendly methods 4. It’s excellent brand image as a specialty retailer of the decade 5. Well renown for customer satisfaction and services 6. These have maximum market share in home electronic retail market Strength in Japan
1. It operates at very low profit margins 2. Market share growth is slow due to competition; Fake products/ Weakness imitations affects sales
1. The firm can include selling more upscale and higher margin merchandise 2. More revenue generation from servicing of appliances, by increasing employees in servicing area Opportunity 3. With advent of new products in electronic market, it could increase
its product line 5. Better inventory management, to keep in good relation with suppliers
1. Duplicity of product wherein person attract people with low purchasing power by offering more discounts 2. Threat from suppliers which are within and outside the country Threats 3. Threat from competition due to price war
Competition
1. AEON Co., LTD. 2. Costco Wholesale Corporation Competitors 3. EDION Corporation
doc_138216830.docx