Description
SWOT ANALYSIS OF YAMADA - DENKI COMPANY
Yamada-Denki Co
Parent Company
Yamada-Denki Co., Ltd
Category
Consumer electronics
Sector
Retail and Lifestyle
Tagline/ Slogan
Creations and Challenges
USP
One of the largest retailer stores in Japan
STP
Segment
Quality and price conscious group
Target Group
Middle class group
Positioning
Quality in range at great price
SWOT Analysis
1.Retail is engaged in retailing of household electrical appliances, personal computers and other information technology related products 2.Strong domestic presence and well suited to southern environment 3. Always updated with new advanced technology products in store Strength 4. Has over 6000 employees with the organization
1.Limited global presence and only restricted in domestic market Weakness 2. Market share limited due to many players in the segment
1.Increasing store numbers to grow in volumes 2.Strong brand name could leverage on that and enter into hypermarket segment Opportunity 3. Could enter into other consumer product category using technology
1. Large competition in technology sector due to evolving technologies 2.Lowering electronics products prices Threats 3. Competition from unorganized sector is immense
Competition
1.Myer 2.VDI group Competitors 3.Fotovista
doc_792958308.docx
SWOT ANALYSIS OF YAMADA - DENKI COMPANY
Yamada-Denki Co
Parent Company
Yamada-Denki Co., Ltd
Category
Consumer electronics
Sector
Retail and Lifestyle
Tagline/ Slogan
Creations and Challenges
USP
One of the largest retailer stores in Japan
STP
Segment
Quality and price conscious group
Target Group
Middle class group
Positioning
Quality in range at great price
SWOT Analysis
1.Retail is engaged in retailing of household electrical appliances, personal computers and other information technology related products 2.Strong domestic presence and well suited to southern environment 3. Always updated with new advanced technology products in store Strength 4. Has over 6000 employees with the organization
1.Limited global presence and only restricted in domestic market Weakness 2. Market share limited due to many players in the segment
1.Increasing store numbers to grow in volumes 2.Strong brand name could leverage on that and enter into hypermarket segment Opportunity 3. Could enter into other consumer product category using technology
1. Large competition in technology sector due to evolving technologies 2.Lowering electronics products prices Threats 3. Competition from unorganized sector is immense
Competition
1.Myer 2.VDI group Competitors 3.Fotovista
doc_792958308.docx