Description
SWOT ANALYSIS OF YAHOO
Yahoo
Parent Company
Yahoo! Inc.
Category
Website- Internet and Computer software
Sector
Media and Entertainment
Tagline/ Slogan
Search, Ads & Apps
USP
A very popular and trusted brand
STP
Segment
Internet utilizing computer users
Target Group
Customers using products and business advertisers
Positioning
Positioned as a democratic and unbiased search engine
SWOT Analysis
1. Simple and easy to use Interface 2. Fast and very relevant search, Free for customers 3. Has over 13,000 employees globally in the organization 4. Well integrated range of products 5. One of the most recognized brands with over 350 million users 6. Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services. 7. Yahoo! itself claims it attracts "more than half a billion consumers Strength every month in more than 30 languages
1. Growing preference of people using Google products due to its simplicity 2. Tough competition from players like Google, facebook and MSN in terms advertising avenues thereby affects the revenues 3. Does not offer customization to users Weakness 4. Yahoo losing market share to Google
1. The markets devoid of internet especially in the emerging economies 2. Acquiring more partnerships with different companies to widen the market of integrated products Opportunity 3. Ads from businesses not having online presence
1. Can be subjected to manipulation and misuse 2. Risk of being involved into legal intricacies due to breach of privacy 3. Newly emerging competitive search engines and Social networking sites are working as advertisement markets which is stealing the share Threats 4. Restrictions applied by Governments in terms of content
Competition
1. Google search engine Competitors 2. BING(Microsoft search engine)
doc_494595791.docx
SWOT ANALYSIS OF YAHOO
Yahoo
Parent Company
Yahoo! Inc.
Category
Website- Internet and Computer software
Sector
Media and Entertainment
Tagline/ Slogan
Search, Ads & Apps
USP
A very popular and trusted brand
STP
Segment
Internet utilizing computer users
Target Group
Customers using products and business advertisers
Positioning
Positioned as a democratic and unbiased search engine
SWOT Analysis
1. Simple and easy to use Interface 2. Fast and very relevant search, Free for customers 3. Has over 13,000 employees globally in the organization 4. Well integrated range of products 5. One of the most recognized brands with over 350 million users 6. Yahoo is best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping (Yahoo! Maps), video sharing (Yahoo! Video), and social media websites and services. 7. Yahoo! itself claims it attracts "more than half a billion consumers Strength every month in more than 30 languages
1. Growing preference of people using Google products due to its simplicity 2. Tough competition from players like Google, facebook and MSN in terms advertising avenues thereby affects the revenues 3. Does not offer customization to users Weakness 4. Yahoo losing market share to Google
1. The markets devoid of internet especially in the emerging economies 2. Acquiring more partnerships with different companies to widen the market of integrated products Opportunity 3. Ads from businesses not having online presence
1. Can be subjected to manipulation and misuse 2. Risk of being involved into legal intricacies due to breach of privacy 3. Newly emerging competitive search engines and Social networking sites are working as advertisement markets which is stealing the share Threats 4. Restrictions applied by Governments in terms of content
Competition
1. Google search engine Competitors 2. BING(Microsoft search engine)
doc_494595791.docx