Description
SWOT ANALYSIS OF XILINX

Xilinx

Parent Company

Xilinx, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Semiconductor company specializing in programmable logic devices USP and first company to have fabless manufacturing model

STP

Segment

Enterprises which needs semiconductor products.

Target Group

Provides semiconductor products for B2B as well as B2C market

Positioning

Provides a reliable and efficient product.

SWOT Analysis

1.Diverse end markets 2. Research and development capabilities 3. Expansion into growing countries 4. Strong financial performance, company has revenue of US $ 1.825 Strength billion and employee strength more than 3000.

1. Increase debt obligations 2. Competitive segment Weakness 3. Overdependence on single distributor

1. Growing demand for 3G and 4G technology 2. Innovation Opportunity 3. Strategic acquisition

1. Changes in technology 2. Dependency on third party manufacturer Threats 3.Exchange rate fluctuation

Competition

1. Analog Devices 2. Linear Technology Competitors 3.National Semiconductor



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