SWOT ANALYSIS OF WORLDS OF WONDER TOYS

Description
SWOT ANALYSIS OF WORLDS OF WONDER TOYS

Worlds of Wonder Toys

Parent Company

Worlds of Wonder Toy Company

Category

Toy Brands and Manufacturers

Sector

Media and Entertainment

Tagline/ Slogan

-

USP

Manufacturer of talking toys

STP

Segment

Collectible toys based on comic characters

Target Group

Kids and collectors of toys

Positioning

Bringing role models from reel to real

SWOT Analysis

1. The company was big brand name 2. Diverse line of franchises in its portfolio 3. The products were of high quality Strength 4. Had liscences for popular characters

1. The brand has become defunct owing to poor performance 2. Could not overcome financial instability which lead to the demise of Weakness the brand

1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3. Could have hired an efficient top management

1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies

Competition

1. Barbie 2. Ty Inc Competitors 3. Atari



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