Description
SWOT ANALYSIS OF WIMBLEDON
Wimbledon
Parent Company
All England Club, London
Category
Grand Slam Tennis Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
The Championships Wimbledon
USP
The oldest and the most prestigious tennis tournament
STP
Segment
All tennis enthusiasts
Target Group
Male and Female in the age group 15-60
Positioning
Most exciting and fast-paced tennis(Grass Court)
SWOT Analysis
1. Various Wimbledon traditions, like white clothing and royal patronage 2. The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc 3. Excellent television coverage across the world 4. Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills Strength 5. Best trained Ball Boys and Ball Girls
1.Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis 2.Since the grass court season is the smallest in tennis, players do not Weakness get enough practice before the tournament
1.If the grass courts become as fast as in the 90s, the tennis will be much more interesting 2.In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed Opportunity 3. Use the Wimbledon brand to nurture more talent and tap youngsters
Threats
1.As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to
maintain their status as the premier grand slam tournament in tennis 2. Threats from the other grand slams of tennis, which are increasing in popularity
Competition
1.Australian Open 2.French Open Competitors 3.US Open
doc_143057714.docx
SWOT ANALYSIS OF WIMBLEDON
Wimbledon
Parent Company
All England Club, London
Category
Grand Slam Tennis Tournament
Sector
Sports and Entertainment
Tagline/ Slogan
The Championships Wimbledon
USP
The oldest and the most prestigious tennis tournament
STP
Segment
All tennis enthusiasts
Target Group
Male and Female in the age group 15-60
Positioning
Most exciting and fast-paced tennis(Grass Court)
SWOT Analysis
1. Various Wimbledon traditions, like white clothing and royal patronage 2. The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc 3. Excellent television coverage across the world 4. Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills Strength 5. Best trained Ball Boys and Ball Girls
1.Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis 2.Since the grass court season is the smallest in tennis, players do not Weakness get enough practice before the tournament
1.If the grass courts become as fast as in the 90s, the tennis will be much more interesting 2.In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed Opportunity 3. Use the Wimbledon brand to nurture more talent and tap youngsters
Threats
1.As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to
maintain their status as the premier grand slam tournament in tennis 2. Threats from the other grand slams of tennis, which are increasing in popularity
Competition
1.Australian Open 2.French Open Competitors 3.US Open
doc_143057714.docx