Description
SWOT ANALYSIS OF WILEY
Wiley
Parent Company
John Wiley & Sons Inc
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Wiley Empowers Teaching and Learning
USP
Low priced high quality editions
STP
Segment
Education and Professional books
Target Group
Professionals, scientists, students and educators
Valued and respected provider of products contributing to knowledge Positioning and understanding
SWOT Analysis
1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services 2. Brings low priced local reprints of bestselling high priced educational textbooks 3. Portfolio of brands which contribute a variety of products 4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses Strength 5. Well defined network of sales and distribution
1. Core concentration is mainly on educational sector hence limited audience 2. High focus on English language publishing only 3.Serving low priced editions increases market share at an expense of Weakness high margins
1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs 2. Business magazines and content Providing Opportunity 3. Strengthen position in publications other than English language
Threats
1. Emergence of E-publications, J-STOR, free online E-books
2.Decrease in the usage of prescribed textbooks by major institutes 3. Other global players entering into the company’s main segments
Competition
1.Pearson 2.McGraw Hill Competitors 3.Cengage learning
doc_682917844.docx
SWOT ANALYSIS OF WILEY
Wiley
Parent Company
John Wiley & Sons Inc
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Wiley Empowers Teaching and Learning
USP
Low priced high quality editions
STP
Segment
Education and Professional books
Target Group
Professionals, scientists, students and educators
Valued and respected provider of products contributing to knowledge Positioning and understanding
SWOT Analysis
1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services 2. Brings low priced local reprints of bestselling high priced educational textbooks 3. Portfolio of brands which contribute a variety of products 4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses Strength 5. Well defined network of sales and distribution
1. Core concentration is mainly on educational sector hence limited audience 2. High focus on English language publishing only 3.Serving low priced editions increases market share at an expense of Weakness high margins
1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs 2. Business magazines and content Providing Opportunity 3. Strengthen position in publications other than English language
Threats
1. Emergence of E-publications, J-STOR, free online E-books
2.Decrease in the usage of prescribed textbooks by major institutes 3. Other global players entering into the company’s main segments
Competition
1.Pearson 2.McGraw Hill Competitors 3.Cengage learning
doc_682917844.docx