Description
SWOT ANALYSIS OF WIKIPEDIA
Wikipedia
Parent Company
Wikipedia Inc
Category
Website-Knowledge source
Sector
Media and Entertainment
Tagline/ Slogan
The Free Encyclopedia
USP
Free and open knowledge source which can be edited
STP
Segment
Internet users
Target Group
Internet users probing for knowledge using online platform
Positioned as a knowledge resource which provides free knowledge and Positioning allows content editing
SWOT Analysis
1. Available in various different languages 2. International presence 3. Can be edited by experts or any concerned knowledgeable individual 4. Integrated offerings like Wikitionary, Wikibooks, Wikiversity etc. 5. Displays source of the content available on Wikipedia which enables user to verify and judge the reliability of content 6. Over 20 millions articles have been contributed by 100,000 Strength contributors having a reach of over 350 million people
Weakness
1. Wikipedia has had issues like duplication and authenticity of content
1. Integration with various information resources to increase detailed content 2. Expand moderator’s community to supervise content 3. Provide opportunities to users to edit information which can be made Opportunity more accurate
Threats
1. Possibility of misleading content uploaded by some sources
2. Competitive information and knowledge providing portals 3. Standard modes of obtaining detailed information i.e. magazines, TV, newspapers etc.
Competition
1. reference.com Competitors 2. worldbook.com
doc_389590321.docx
SWOT ANALYSIS OF WIKIPEDIA
Wikipedia
Parent Company
Wikipedia Inc
Category
Website-Knowledge source
Sector
Media and Entertainment
Tagline/ Slogan
The Free Encyclopedia
USP
Free and open knowledge source which can be edited
STP
Segment
Internet users
Target Group
Internet users probing for knowledge using online platform
Positioned as a knowledge resource which provides free knowledge and Positioning allows content editing
SWOT Analysis
1. Available in various different languages 2. International presence 3. Can be edited by experts or any concerned knowledgeable individual 4. Integrated offerings like Wikitionary, Wikibooks, Wikiversity etc. 5. Displays source of the content available on Wikipedia which enables user to verify and judge the reliability of content 6. Over 20 millions articles have been contributed by 100,000 Strength contributors having a reach of over 350 million people
Weakness
1. Wikipedia has had issues like duplication and authenticity of content
1. Integration with various information resources to increase detailed content 2. Expand moderator’s community to supervise content 3. Provide opportunities to users to edit information which can be made Opportunity more accurate
Threats
1. Possibility of misleading content uploaded by some sources
2. Competitive information and knowledge providing portals 3. Standard modes of obtaining detailed information i.e. magazines, TV, newspapers etc.
Competition
1. reference.com Competitors 2. worldbook.com
doc_389590321.docx