Description
SWOT ANALYSIS OF WHITTLE SHORTLINE
Whittle Shortline
Parent Company
Whittle Shortline
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Creating special memories since 1996
USP
Wooden railroads
STP
Segment
Wooden toys for children who have an interest in railroad toys
Target Group
Children (4-12 years) who like railroad toys
Positioning
America’s Handcrafted Wooden Railroad
SWOT Analysis
1. Great market reach through its online stores 2. Promote its products through organizing train contests 3. Has presence on leading etailers as well as has its own delivery system in place 4. Good market reputation as it provides a 30 day guarantee for its products and good after sales services Strength 5. Holiday cars, mega trains etc are popular offerings
1. Low attention to marketing and promotions 2. Negligible presence on social media websites and less global reach Weakness 3. Less number of new products or designs launched since long time
1. Can promote its products through online and offline media 2. Can associate with popular television series based on trains to Opportunity promote its products
1. Use of wood as raw material can be a problem due to current awareness about environment Threats 2. Economic fluctuations
Competition
1.Maple Landmark Woodcraft 2.Melissa & Doug Competitors 3.Sturdi-Bilt
doc_783314815.docx
SWOT ANALYSIS OF WHITTLE SHORTLINE
Whittle Shortline
Parent Company
Whittle Shortline
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Creating special memories since 1996
USP
Wooden railroads
STP
Segment
Wooden toys for children who have an interest in railroad toys
Target Group
Children (4-12 years) who like railroad toys
Positioning
America’s Handcrafted Wooden Railroad
SWOT Analysis
1. Great market reach through its online stores 2. Promote its products through organizing train contests 3. Has presence on leading etailers as well as has its own delivery system in place 4. Good market reputation as it provides a 30 day guarantee for its products and good after sales services Strength 5. Holiday cars, mega trains etc are popular offerings
1. Low attention to marketing and promotions 2. Negligible presence on social media websites and less global reach Weakness 3. Less number of new products or designs launched since long time
1. Can promote its products through online and offline media 2. Can associate with popular television series based on trains to Opportunity promote its products
1. Use of wood as raw material can be a problem due to current awareness about environment Threats 2. Economic fluctuations
Competition
1.Maple Landmark Woodcraft 2.Melissa & Doug Competitors 3.Sturdi-Bilt
doc_783314815.docx