Description
SWOT ANALYSIS OF WHAM-O
Wham-O
Parent Company
Mattel Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Earliest manufacturer and marketer of Frisbees and hoola-hoops
STP
Segment
Outdoor sports products
Target Group
Children and adults from the middle and upper middle class
Positioning
Outdoor sports enthusiasts
SWOT Analysis
1.A wide product range for outdoor enthusiasts with products like boogie boards, Frisbees hoola-hoops and many others 2.Excellent pre and post-purchase service for the swing sets 3.Its 60 year old history has helped build a strong and trusted brand name 4.Products over a wide price range help the company cater a wider audience Strength 5. Strong brand backing of Mattel
1. The company has been acquired and hence lost its own name 2.The fad for some of its products like Frisbees, sling-shots is now limited 3.The company is currently autonomous but can be downsized by Weakness parent Mattel at any point of time
1.To bring back the craze for old products and new outdoor games via indirect advertising through movies etc. 2.To enter the party-organization space to expose more children to their products Opportunity 3.Expand into markets like India where the craze of toys is still nascent
due to late entry of big brands.
1.Decreasing space, especially in urban areas means the demand for such outdoor sport accessories is dying 2.Most of the products have a short life-cycle 3.The electronic games industry is attracting younger children. Games like the Wii help children perform physical exercises indoor. This is Threats detrimental to the sales of Wham-O
Competition
1. Creative Playthings Competitors 2. Fisher-price
doc_965337917.docx
SWOT ANALYSIS OF WHAM-O
Wham-O
Parent Company
Mattel Inc
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Earliest manufacturer and marketer of Frisbees and hoola-hoops
STP
Segment
Outdoor sports products
Target Group
Children and adults from the middle and upper middle class
Positioning
Outdoor sports enthusiasts
SWOT Analysis
1.A wide product range for outdoor enthusiasts with products like boogie boards, Frisbees hoola-hoops and many others 2.Excellent pre and post-purchase service for the swing sets 3.Its 60 year old history has helped build a strong and trusted brand name 4.Products over a wide price range help the company cater a wider audience Strength 5. Strong brand backing of Mattel
1. The company has been acquired and hence lost its own name 2.The fad for some of its products like Frisbees, sling-shots is now limited 3.The company is currently autonomous but can be downsized by Weakness parent Mattel at any point of time
1.To bring back the craze for old products and new outdoor games via indirect advertising through movies etc. 2.To enter the party-organization space to expose more children to their products Opportunity 3.Expand into markets like India where the craze of toys is still nascent
due to late entry of big brands.
1.Decreasing space, especially in urban areas means the demand for such outdoor sport accessories is dying 2.Most of the products have a short life-cycle 3.The electronic games industry is attracting younger children. Games like the Wii help children perform physical exercises indoor. This is Threats detrimental to the sales of Wham-O
Competition
1. Creative Playthings Competitors 2. Fisher-price
doc_965337917.docx