Description
SWOT ANALYSIS OF WEST JAPAN RAILWAY

West Japan Railway

Parent Company

West Japan Railway Company

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

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A high-speed Intercity transport line operating at speeds of 300 km/h which connects several major cities and draws significant portion of USP revenue

STP

Segment

Business which requires transportation and logistics services

It provides passenger train service and retail, hotel, and real estate Target Group operations connected with its rail network

Positioning

Making journeys faster, more comfortable, and smoother

SWOT Analysis

1. Railway network extends over a total distance of approximately 5,000 km, covering 18 prefectures and employs around 45000 people 2. Appealing environments in and around our stations through a variety of business operations 3. The area served by our railway network is home to approximately Strength 40+ million people—one third of Japan’s population

1. Completely dependent on Japan for business, need to look for investment in other countries 2. Increasing long term debt Weakness 3. Need of safety education and training for employees

1. Pursuing the development of a safe, reliable railway by establishing a higher level of safety 2. Intensifying regional railway lines and interregional communications 3. Continuously improving technological competency, and pursuing Opportunity efficiency and cost reduction at all levels

Threats

1. Natural calamities like earthquakes, floods can disrupt the infrastructure

2. Legal, political and environmental issues

Competition

1. Keihin Electric Express Railway Co. Ltd 2. Keio Corporation Competitors 3. Keisei Electric Railway Co. Ltd



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