Description
SWOT ANALYSIS OF WELLPOINT
Wellpoint
Parent Company
Wellpoint Inc
Category
Health Care
Sector
Health Care plans
Tagline/ Slogan
Health. Care. Value
USP
Improve the lives of people we serve and health of our communities
STP
A variety of PPOs, HMOs, various hybrid and specialty network-based Segment dental and health care services
National accounts , local group,individual, medicare programs , Target Group medicaid
Positioning
Create best health care value in industry
SWOT Analysis
1. Ranked among the top 50 Fortune 500 companies of the world 2. Over 34 million members which shows high customer loyalty 3. Diverse products and socially friendly services and products 4. Excelling at day to day execution Strength 5. Strong reach and diverse operations enhance brand image
1. Top management claims Wellpoint is stepping out its business of insuring senior citizens in California Weakness 2.Declining phases of income are a concern
1. Acquisitions to gain a greater market share 2.Introducing diversified products Opportunity 3.Proposal to introduce universal health care
1.Exposed to volatility in health insurance market 2.Government interventions can cause operational difficulty Threats 3.Competitive industry with continous innovation
Competition
1.Aetna Inc 2.CIGNA Corporation Competitors 3.United Health group Inc
doc_265327170.docx
SWOT ANALYSIS OF WELLPOINT
Wellpoint
Parent Company
Wellpoint Inc
Category
Health Care
Sector
Health Care plans
Tagline/ Slogan
Health. Care. Value
USP
Improve the lives of people we serve and health of our communities
STP
A variety of PPOs, HMOs, various hybrid and specialty network-based Segment dental and health care services
National accounts , local group,individual, medicare programs , Target Group medicaid
Positioning
Create best health care value in industry
SWOT Analysis
1. Ranked among the top 50 Fortune 500 companies of the world 2. Over 34 million members which shows high customer loyalty 3. Diverse products and socially friendly services and products 4. Excelling at day to day execution Strength 5. Strong reach and diverse operations enhance brand image
1. Top management claims Wellpoint is stepping out its business of insuring senior citizens in California Weakness 2.Declining phases of income are a concern
1. Acquisitions to gain a greater market share 2.Introducing diversified products Opportunity 3.Proposal to introduce universal health care
1.Exposed to volatility in health insurance market 2.Government interventions can cause operational difficulty Threats 3.Competitive industry with continous innovation
Competition
1.Aetna Inc 2.CIGNA Corporation Competitors 3.United Health group Inc
doc_265327170.docx