Description
SWOT ANALYSIS OF WEKA MEDIA
Weka Media
Parent Company
Weka Media Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
One stop for business, Management and Creative Publishing
USP
Quality content and customer support
STP
Segment
Information and professional services market
Business and management Journals, Information brochures and Target Group cartography
Positioning
Best content providers of the business and management publishing
SWOT Analysis
1. One of the top 50 Global Publishing Brands 2. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor 3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance Strength 4. Quality publication and strong reputation in the market
1. Intense competition means market share is limited Weakness 2. Slow in adopting to strategies in the highly competitive market
1. Extract value from the massive amounts of data generated as a byproduct of providing professional services 2. Developing more stable business through acquisitions to compete with the competitors Opportunity 3. Incubating its own brands for publishing literary books
1.Increase in the competition from other global players 2. Changes in advertisement trends 3. With an atmosphere of broad-based change, the publishing industry Threats is reaching beyond traditional boundaries
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3. Metro International S.A.
doc_995538944.docx
SWOT ANALYSIS OF WEKA MEDIA
Weka Media
Parent Company
Weka Media Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
One stop for business, Management and Creative Publishing
USP
Quality content and customer support
STP
Segment
Information and professional services market
Business and management Journals, Information brochures and Target Group cartography
Positioning
Best content providers of the business and management publishing
SWOT Analysis
1. One of the top 50 Global Publishing Brands 2. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy is the X factor 3. Publishing Customized Content - Sequence makes media personal to each consumer with personalization and relevance Strength 4. Quality publication and strong reputation in the market
1. Intense competition means market share is limited Weakness 2. Slow in adopting to strategies in the highly competitive market
1. Extract value from the massive amounts of data generated as a byproduct of providing professional services 2. Developing more stable business through acquisitions to compete with the competitors Opportunity 3. Incubating its own brands for publishing literary books
1.Increase in the competition from other global players 2. Changes in advertisement trends 3. With an atmosphere of broad-based change, the publishing industry Threats is reaching beyond traditional boundaries
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3. Metro International S.A.
doc_995538944.docx