Description
SWOT ANALYSIS OF WATERS

Waters

Parent Company

Waters

Category

Precision Health Equipment

Sector

Healthcare

Tagline/ Slogan

The science of what’s possible

Waters holds worldwide leading positions in complementary analytical USP technologies

STP

Segment

Analytical laboratory instruments such as HPLC, rheology, MS

Target Group

Laboratory-based organizations

Positioning

It provides labs with most advanced bio-analytical technology

SWOT Analysis

1. Over 5700 well trained employees 2. Sales & service force of 2400 providing excellent customer service 3. Operations in over 27 countries with products available in over 50 countries 4. Launch of blockbuster product Acquity UPLC Strength 5. Strong brand reputation and high quality offerings

1. Stringent govt rules and regulations affects operations 2. Growth in Asian market has slowed down due to currency Weakness devaluations

1. Increase in customer support for servicing and maintenance of equipments 2.Company can offer competitive Annual Maintenance Contract deals to customers Opportunity 3. Investment in the research and development program

1. Natural disasters in countries of suppliers Threats 2. Economic slowdown in European countries

3. Foreign exchange rate fluctuations

Competition

1. Thermo fisher 2. GE healthcare 3. Agilent technologies Competitors 4. Vertis



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