Description
SWOT ANALYSIS OF WALT DISNEY BROADCASTING
Walt Disney Broadcasting
Parent Company
The Walt Disney Company
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Where dreams come true
One of the world's leading producers and providers of entertainment USP and information
STP
Segment
Multi-segment marketing, children and their families
Target Group
Entertainment seeking segment
Positioning
An entertainment destination for children and kids
SWOT Analysis
1. Worldwide known brand 2. Offer their customer valued products and services 3. Strong cable and satellite distribution and network 4. Highly creative and talented management staff 5. Popular characters like Lionking, Aladdin, Toystory, Ducktales etc enhance brand value 6. Extremely popular and high brand recall owing to equity of parent Strength brand
1. High cost of operations is a concern and also piracy hurts operations 2.Many independent comic broadcasting alienating the children from Weakness traditional Disney portfolio
1. International markets 2. Diversification into games and media division Opportunity 3. Expansion into
1. Intense competition 2. Piracy and Lack of protection of Intellectual property in many nondeveloped countries. Threats 3. Characters fatigue and regulatory risks
Competition
1. News Corp 2. Time Warner Competitors 3. NBC Universal
doc_934752068.docx
SWOT ANALYSIS OF WALT DISNEY BROADCASTING
Walt Disney Broadcasting
Parent Company
The Walt Disney Company
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
Where dreams come true
One of the world's leading producers and providers of entertainment USP and information
STP
Segment
Multi-segment marketing, children and their families
Target Group
Entertainment seeking segment
Positioning
An entertainment destination for children and kids
SWOT Analysis
1. Worldwide known brand 2. Offer their customer valued products and services 3. Strong cable and satellite distribution and network 4. Highly creative and talented management staff 5. Popular characters like Lionking, Aladdin, Toystory, Ducktales etc enhance brand value 6. Extremely popular and high brand recall owing to equity of parent Strength brand
1. High cost of operations is a concern and also piracy hurts operations 2.Many independent comic broadcasting alienating the children from Weakness traditional Disney portfolio
1. International markets 2. Diversification into games and media division Opportunity 3. Expansion into
1. Intense competition 2. Piracy and Lack of protection of Intellectual property in many nondeveloped countries. Threats 3. Characters fatigue and regulatory risks
Competition
1. News Corp 2. Time Warner Competitors 3. NBC Universal
doc_934752068.docx