Description
SWOT ANALYSIS OF WALKERS CRISPS
Walkers Crisps
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
There is no crisps like Walkers
USP
Exciting promotional campaigns STP
Segment
Young, adventurous medium snacking segment
Target Group
Middle income young individuals
Positioning
Ultimate snacking experience SWOT Analysis
1. Large variety of flavors 2.Exciting promotional campaign track record 3.Large variety of sizes easily available Strength 4.Good brand recall on account of rich brand history
1.Very less number of chips in small packages have earned the wrath of consumers Weakness 2.Limited global penetration compared to some leading brands
1. The huge market for environmental friendly packaged food can be tapped 2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales Opportunity volume increase
1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations 2.Aggressive threat from much healthier snacking competitive Threats products Competition
1.Mc Coy’s Crisps Competitors 2.Pringles
doc_405893086.docx
SWOT ANALYSIS OF WALKERS CRISPS
Walkers Crisps
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
There is no crisps like Walkers
USP
Exciting promotional campaigns STP
Segment
Young, adventurous medium snacking segment
Target Group
Middle income young individuals
Positioning
Ultimate snacking experience SWOT Analysis
1. Large variety of flavors 2.Exciting promotional campaign track record 3.Large variety of sizes easily available Strength 4.Good brand recall on account of rich brand history
1.Very less number of chips in small packages have earned the wrath of consumers Weakness 2.Limited global penetration compared to some leading brands
1. The huge market for environmental friendly packaged food can be tapped 2.Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales Opportunity volume increase
1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations 2.Aggressive threat from much healthier snacking competitive Threats products Competition
1.Mc Coy’s Crisps Competitors 2.Pringles
doc_405893086.docx