Description
SWOT ANALYSIS OF WALGREENS
Walgreens
Parent Company
Walgreens Co
Category
Pharmaceutical retail
Sector
Retail and lifestyle
Tagline/ Slogan
The pharmacy America trusts; Well trusted since 1901
USP
One of the largest drug retailing company in US
STP
Segment
Pharmaceutical and drug retail business
Target Group
Middle class and upper middle class individuals
Positioning
Affordable pricing
SWOT Analysis
1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division 2.The company operates 8,300+ locations across US, Columbia and Puerto Rico 3.Strong brand recall in health category 4. Has a strong employee base of nearly 250,000 Strength 5. Has worked on several environmental as well as CSR initiatives
1. High marginal pressure on profits due to many players in industry Weakness 2.Brand is limited to America only and has no international presence
1.People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products 2.Focusing only on doctors for aggressive marketing to increase more prescription Opportunity 3. Global tie-ups and expansion ton increase its presence
Threats
1.Government regulations in patent are not well accepted everywhere
2.Many players exist in pharmaceutical with same products but with different brands so immense competition 3.R&D is high expenditure are in pharma industry as it requires high amount of investment
Competition
1.Good neighbor pharmacy 2.Family Pharmacy 3.Admas drugs company Competitors 4.Hammer pharmacy
doc_370981615.docx
SWOT ANALYSIS OF WALGREENS
Walgreens
Parent Company
Walgreens Co
Category
Pharmaceutical retail
Sector
Retail and lifestyle
Tagline/ Slogan
The pharmacy America trusts; Well trusted since 1901
USP
One of the largest drug retailing company in US
STP
Segment
Pharmaceutical and drug retail business
Target Group
Middle class and upper middle class individuals
Positioning
Affordable pricing
SWOT Analysis
1. Walgreens provides access to consumer goods and services and pharmacy, health and wellness services in America through its retail drugstores, Walgreens Health Services division 2.The company operates 8,300+ locations across US, Columbia and Puerto Rico 3.Strong brand recall in health category 4. Has a strong employee base of nearly 250,000 Strength 5. Has worked on several environmental as well as CSR initiatives
1. High marginal pressure on profits due to many players in industry Weakness 2.Brand is limited to America only and has no international presence
1.People prefer easy and smooth solution for their health even in high prices so opportunity to increase prices and provide qualitative products 2.Focusing only on doctors for aggressive marketing to increase more prescription Opportunity 3. Global tie-ups and expansion ton increase its presence
Threats
1.Government regulations in patent are not well accepted everywhere
2.Many players exist in pharmaceutical with same products but with different brands so immense competition 3.R&D is high expenditure are in pharma industry as it requires high amount of investment
Competition
1.Good neighbor pharmacy 2.Family Pharmacy 3.Admas drugs company Competitors 4.Hammer pharmacy
doc_370981615.docx