SWOT ANALYSIS OF VUELTA E ESPANA

Description
SWOT ANALYSIS OF VUELTA E ESPANA

Vuelta e Espana

Parent Company

Unipublic

Category

Multi-stage cycling race

Sector

Sports and Entertainment

Tagline/ Slogan

-

USP

The most popular cycling event after Tour de France

STP

Segment

All cycling fans

Target Group

Male in the age group 15-60

Positioning

One of the most popular cycling events with a huge fan base

SWOT Analysis

1. Presence of all top cyclists 2. Huge fan base 3. One of the oldest events with decades of editions successfully organised 4. The prominent rise of Alberto Contrador has increased the interest of Strength the sport in Spain

1.Doping related controversies 2.Does not have a huge global fan base like Tour de France Weakness 3.Broadcasting is not up to the mark in most parts of Asia

1.Tap the global fan base Opportunity 2.Curb the threat of doping with strict measures

1.Threat of doping which has diminished the credibility of the game 2.Threat from the other races like Giro d Italia which is growing in Threats stature

Competition

1.Giro d Italia Competitors 2.Tour de France



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