Description
SWOT ANALYSIS OF VOLKSWAGEN PHAETON
Volkswagen Phaeton Parent Company Category Sector Tagline/ Slogan USP Volkswagen Sedan Automobiles Handmade perfection An Elegant and extremely lavish car STP Segment Target Group High ended premium car users Young executives and businessmen Positioned as an extremely luxurious premium car crafted with expertise SWOT Analysis 1. Cruise control enabled which provides great driving experience on highways 2. Extremely lavish and luxurious car with an element of unparalleled style 3. Latest innovative features which provide overall great experience 4. World class interiors and safety features 5. Good branding and enhanced visibility through advertising 1.Faces intense competition with car manufacturers targeting elite customer segments hence limited market share Weakness Opportunity 2. Limited presence in emerging economies 1. Expanding automobile market
Positioning
Strength
2. Acquiring partnerships with automobile business entities 3. Providing features to attract specific country markets 1. Increasing fuel costs and government restrains 2. Impending recession which can adversely affect automobile industry 3. Intense competition from giant automobile manufacturers targeting elite customers Competition 1. Audi A8 2. BMW M series Competitors 3. Mercedes Benz S class
Threats
doc_743982751.docx
SWOT ANALYSIS OF VOLKSWAGEN PHAETON
Volkswagen Phaeton Parent Company Category Sector Tagline/ Slogan USP Volkswagen Sedan Automobiles Handmade perfection An Elegant and extremely lavish car STP Segment Target Group High ended premium car users Young executives and businessmen Positioned as an extremely luxurious premium car crafted with expertise SWOT Analysis 1. Cruise control enabled which provides great driving experience on highways 2. Extremely lavish and luxurious car with an element of unparalleled style 3. Latest innovative features which provide overall great experience 4. World class interiors and safety features 5. Good branding and enhanced visibility through advertising 1.Faces intense competition with car manufacturers targeting elite customer segments hence limited market share Weakness Opportunity 2. Limited presence in emerging economies 1. Expanding automobile market
Positioning
Strength
2. Acquiring partnerships with automobile business entities 3. Providing features to attract specific country markets 1. Increasing fuel costs and government restrains 2. Impending recession which can adversely affect automobile industry 3. Intense competition from giant automobile manufacturers targeting elite customers Competition 1. Audi A8 2. BMW M series Competitors 3. Mercedes Benz S class
Threats
doc_743982751.docx