Description
SWOT ANALYSIS OF VIVENDI
Vivendi
Parent Company
Vivendi Group.
Category
Mass Media.
Sector
Media and broadcasting
Tagline/ Slogan
-
Vivendi combines the world leader in video games and music and payUSP tv in France.
STP
Segment
Customer’s entertainment and media
Target Group
Gaming, music and TV enthusiasts and viewers
Vivendi combines the world leader in video games ( Activision Blizzard ), the world leader in music ( Universal Music Group ), the French leader in alternative telecoms ( SFR ), the Moroccan leader in telecoms ( Morocco Telecom ), the leading Brazilian alternative telecoms ( GVT ) Positioning and the French leader in pay-TV ( Canal + Group )
SWOT Analysis
1.Vivendi and Activision in July finalize the creation of Activision Blizzard, the world's leading publishers of online video games and consoles. 2.The Group has over 50,000 employees 3. Vivendi has a strong financial position 4. Good market reputation and strong expertise make it a tough Strength competitor in the segment
1.Vivendi Universal disclosed a corporate loss which was a concern 2. High take overs and mergers cause confusion to both customers and employess Weakness 3.Alleged Privacy controversy and Real ID in blizzard entertainment.
1. Venturing into more of social media gaming and cloud computing gaming Opportunity 2. International tie-ups to increase its operations and business
3. Diversifying its existing portfolio to tap newer markets
1. Fragmented market 2. High competition Threats 3. Unfavorable market conditions and govt policies
Competition
1. France Sky Competitors 2. Alternate sources of entertainment.
doc_987578670.docx
SWOT ANALYSIS OF VIVENDI
Vivendi
Parent Company
Vivendi Group.
Category
Mass Media.
Sector
Media and broadcasting
Tagline/ Slogan
-
Vivendi combines the world leader in video games and music and payUSP tv in France.
STP
Segment
Customer’s entertainment and media
Target Group
Gaming, music and TV enthusiasts and viewers
Vivendi combines the world leader in video games ( Activision Blizzard ), the world leader in music ( Universal Music Group ), the French leader in alternative telecoms ( SFR ), the Moroccan leader in telecoms ( Morocco Telecom ), the leading Brazilian alternative telecoms ( GVT ) Positioning and the French leader in pay-TV ( Canal + Group )
SWOT Analysis
1.Vivendi and Activision in July finalize the creation of Activision Blizzard, the world's leading publishers of online video games and consoles. 2.The Group has over 50,000 employees 3. Vivendi has a strong financial position 4. Good market reputation and strong expertise make it a tough Strength competitor in the segment
1.Vivendi Universal disclosed a corporate loss which was a concern 2. High take overs and mergers cause confusion to both customers and employess Weakness 3.Alleged Privacy controversy and Real ID in blizzard entertainment.
1. Venturing into more of social media gaming and cloud computing gaming Opportunity 2. International tie-ups to increase its operations and business
3. Diversifying its existing portfolio to tap newer markets
1. Fragmented market 2. High competition Threats 3. Unfavorable market conditions and govt policies
Competition
1. France Sky Competitors 2. Alternate sources of entertainment.
doc_987578670.docx