Description
SWOT ANALYSIS OF VIVEL DI WILLS
Vivel Di Wills
Parent Company
ITC
Category
Personal Care brands- Soap
Sector
FMCG
Tagline/ Slogan
Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye
USP
Beauty with confidence STP
Segment
Middle class men and women (mainly women)
Vivel is targeting young consumers who are ready to flirt with new Target Group brands
Positioning
Mass positioning, priced well below Fiama di wills SWOT Analysis
1. Various variants of product are available, around 9 of them 2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme. 3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception. 4. Good advertising and distribution of products Strength 5. Celebrity brand ambassadors add value to the brand
1. Confused state of existence in the consumer’s mind just like Fiama Di Wills. 2. Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal Weakness 3. Highly competitive segment in terms of other brands and price
1. Target sector set to increase with time as it is a young brand, in its growing stage. 2. One of the fastest growing brands in its category. 3. Vivel’s focus on looking good with its campaigns and Fiama’s Opportunity celebrity based strategy brings in a clear differentiation
1. Lots of competition 2. People have a tendency to shift to other products, since so many Threats options are available. Competition
1.Lux 2.Lifebuoy Competitors 3.Nirma
doc_898195515.docx
SWOT ANALYSIS OF VIVEL DI WILLS
Vivel Di Wills
Parent Company
ITC
Category
Personal Care brands- Soap
Sector
FMCG
Tagline/ Slogan
Khoobsoorati bas main, duniya muthi main; Taazgi jo kareeb laaye
USP
Beauty with confidence STP
Segment
Middle class men and women (mainly women)
Vivel is targeting young consumers who are ready to flirt with new Target Group brands
Positioning
Mass positioning, priced well below Fiama di wills SWOT Analysis
1. Various variants of product are available, around 9 of them 2. Vivel Di Wills comes in an attractive carton package with some elegant color scheme. 3. Consumers will be impressed by the ingredients like Olive Oil, Active Clay, Shea butter which gives this brand a unique healthy natural perception. 4. Good advertising and distribution of products Strength 5. Celebrity brand ambassadors add value to the brand
1. Confused state of existence in the consumer’s mind just like Fiama Di Wills. 2. Vivel is mainly positioned as beauty soap targeted towards women, hence it lacks unisex appeal Weakness 3. Highly competitive segment in terms of other brands and price
1. Target sector set to increase with time as it is a young brand, in its growing stage. 2. One of the fastest growing brands in its category. 3. Vivel’s focus on looking good with its campaigns and Fiama’s Opportunity celebrity based strategy brings in a clear differentiation
1. Lots of competition 2. People have a tendency to shift to other products, since so many Threats options are available. Competition
1.Lux 2.Lifebuoy Competitors 3.Nirma
doc_898195515.docx