SWOT ANALYSIS OF VIP INNERWEAR

Description
SWOT ANALYSIS OF VIP INNERWEAR

VIP Innerwear

Parent Company

Maxwell Industries

Category

Innerwear and Undergarments

Sector

Lifestyle and retail

Tagline/ Slogan

Ye ander ki baat hai

USP

Contemporary feel and wide range

STP

Segment

Men innerwear

Target Group

Boys and men from the urban middle class

Positioning

Value for money premium quality having aspiration value

SWOT Analysis

1. Very high growth rate across India 2. Product has un-substitutable demand 3. Brand well known globally as well as locally Strength 4. Diversified set of products

1. Large segment of market in the unorganized sector Weakness 2. High – degree of price sensitiveness

1. Potential to grow in the organized sector market 2. Better advertisements shall create more brand awareness about Opportunity quality, comfort, brand name and price

1. Fierce competition from multi-nationals operating in India and also local players Threats 2. Changing consumer buying behavior with inflation

Competition

Competitors

1. Jockey

2. Calvin Klein



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